Amazon’s Kindle Direct Publishing (KDP) Business Model

Amazon’s Kindle Direct Publishing (KDP) Business Model

Amazon’s Kindle Direct Publishing (KDP) business model allows authors to reach a global audience. 

Authors can publish their books in digital format (Kindle eBooks) and with the KDP print-on-demand technology they can produce paperback and hardcover books. With Amazon, it is also possible to publish audiobooks through services like Audible. 

The KDP interface is straightforward and user-friendly making it easy for authors to format and upload their books to the publishing platform.

9 Benefits

The digital aspect of Amazon publishing is an appealing business model. Here are nine benefits:

  • You can work from anywhere in the world and travel at the same time so long as you have an internet connection
  • You can earn a passive income
  • There is no need to hold inventory
  • There is no need to physically ship books to customers
  • You do not have to worry about customer service
  • The entire business model is online
  • Profit margins are high and you can earn up to 70% in royalties
  • There are no start-up costs. You publish your book for free and then you earn royalties based on sales
  • You control the pricing of your book.  


Print on demand

In addition to publishing digital products KDP provides a print-on-demand service. Copies of books are printed as they are ordered so you don’t need to invest in large print runs and hold inventory.  

Authors can upload their print book files, set the pricing, and make their books available in all the various Amazon marketplaces around the world.


When starting out with Amazon sales may be slow but as you get reviews you are likely to get more sales. And more sales can mean more reviews. 

Positive reviews can significantly enhance your book’s credibility and visibility, potentially leading to more sales. 

There are many benefits to publishing on Amazon but while there are many benefits, competition in such a giant marketplace can be fierce.

Authors must develop an effective marketing strategy in addition to just publishing on the platform. 

The Amazon KDP business model is second to none and will appeal to many who desire a lifestyle of freedom in which you can work from home or travel the world.

To learn more about self-publishing your book register for my free, live class. Get your ticket now by clicking the green button below.

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Marji Hill

Author and Coach


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