Self-Published Authors Beware

Self-Published Authors Beware



In today’s rapidly evolving publishing landscape, self-publishing has emerged as a viable avenue for aspiring authors to share their stories with the world. But self-published authors beware.

While the writing process itself may be a solitary occupation, the journey to marketing your book to find readers requires a strategic approach.

Despite the freedom and flexibility that the self-publishing industry affords marketing is the author’s responsibility.

Let’s delve into some proven marketing strategies tailored specifically for self-published authors.

1. Social Media Engagement

social media

Social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tik Tok offer valuable opportunities for self-published authors to connect with potential readers. By sharing engaging content related to your book, such as snippets, behind-the-scenes insights, or personal anecdotes, you can build a loyal following.

Engage with your audience by responding to comments, participating in relevant conversations, and fostering a sense of community around your writing.

2. Building an Author Platform

Establishing a robust online presence is essential for self-published authors. Create a professional author website where readers can learn more about you and your work.

Regularly update your blog with compelling, value packed content that relates to your genre or writing process. Additionally, consider guest blogging on popular literary websites to expand your reach and credibility within the writing community.

3. Promotional Campaigns

Running targeted promotional campaigns can help boost visibility and sales of your book. If you join Amazon’s Kindle Direct Publishing (KDP) Select there are promotional tools such as Kindle Countdown Deals and Free Book Promotions. You can utilise these features strategically to attract new readers and garner reviews.

Collaborate with book bloggers, and online influencers to reach niche audiences and generate buzz around your book launch. Consider becoming a Bookstagrammer— an Instagram user who features a collection of artistically composed photos and reviews of books.

 4. Reviews

Positive reviews play a crucial role in building credibility and driving sales for self-published authors. Encourage readers to leave reviews by including a call-to-action at the end of your book or on your author website.

Offer Advance Reader Copies (ARCs) to readers, book reviewers, bloggers, and book clubs in exchange for honest feedback. Engage with reviewers respectfully, whether the feedback is positive or constructive, and use it to refine your future writing endeavors.

5. Leveraging Email Marketing


email marketingBuilding an email list is a powerful way to nurture relationships with your readers and keep them informed about your latest releases and promotions.

Offer incentives such as exclusive content, sneak peeks, or discounts to entice readers to subscribe to your mailing list. Segment your email list based on reader preferences and engagement levels to deliver personalized content that resonates with your audience.

In conclusion, effective marketing is essential for self-published authors to stand out in a crowded marketplace and connect with their target audience. By leveraging social media, building an author platform, running promotional campaigns, seeking reviews, and leveraging email marketing, self-published authors can expand their reach and achieve success in the competitive world of publishing.

Remember, patience, perseverance, and authenticity are key as you navigate the exciting journey of sharing your stories with the world.

6. Learn More

To learn more about self-publishing your book register for my free, live class.

Don’t wait. Secure your free ticket now by clicking the button below.

Register Now


You might be dreaming of publishing your book today but with my help, you could be holding it in your hands tomorrow.


Marji Hill

Author and Coach


Join Facebook Group:

Fast Self-Publishing Online

One comment

Leave a Reply

Your email address will not be published. Required fields are marked *