Self-Publishing Tips

Self-Publishing Tips

 

Roadmap for Successful Self-Publishing

 

Are you a budding author with a story to share or expertise to impart? Do you need some self-publishing tips?

The world of self-publishing has opened up unprecedented opportunities, and Amazon’s Kindle Direct Publishing (KDP) platform is at the forefront of this revolution. 

However, self-publishing success is not something that happens overnight. it requires careful planning, dedication, and a strategic approach.

In this post, we’ll explore some tips to help you prepare for a successful self-publishing journey with Amazon’s KDP.

Start Now

The first step in your self-publishing journey is to stop dilly-dallying around. Make a decision and start now. Start today, not tomorrow.

Set a schedule and stick to it. You may still be drafting your manuscript. You might be fine-tuning the final details of your book.

Taking that first step is crucial. The sooner you start, the closer you are to realising your dream of becoming a published author.

Embrace AI Technology

 

Artificial intelligence

Amazon’s KDP operates in a digital landscape. It’s essential then to be computer-literate.

Familiarise yourself with the KDP platform. Understand that your manuscript will need formatting. Realise, too, that there are digital tools available to enhance your book.

Artificial Intelligence (AI) has transformed the book industry.  Whether you like it or not the transformation of the book industry helps authors on their self-publishing journey.

Developments are fast. This speed propels the publishing industry to a whole new level.

Validate Your Idea

Before diving deep into self-publishing, validate your book idea. You want to sell your book, don’t you?

Check if there are other books similar to yours in the market. Analyze their success and identify what makes your book unique.

A thorough understanding of your niche and target audience is key to standing out in a crowded market.

Get a Fresh Perspective

Give your book a fresh perspective. Consider what unique angle or approach you can bring to the table. A different perspective will help your book stand out from its competitors.

Specialise in a Niche

Don’t try to cater for a broad audience. Focus on one or two specific niches. Building a brand around your niche will help you establish yourself as an authority, making it easier to connect with your target readers.

Invest

Investing in your self-publishing venture is a crucial step. Consider tools like Publisher Rocket to optimise your book’s visibility.

In addition, outsourcing tasks like designing your book’s cover to professionals ensures a polished and attractive end product.

Learn as You Go

Become A Self-Published Author

Don’t wait to acquire all the knowledge before taking action. Be proactive and learn as you go.

The self-publishing landscape is dynamic, and hands-on experience is invaluable. Adapt and refine your strategy based on real-time feedback and data.

Invest in Coaching

Find a coach or mentor who can guide you through the complexities of self-publishing. Enrol in courses that provide insights into successful book launches, marketing strategies, and the intricacies of Amazon’s KDP platform.

In conclusion, self-publishing with Amazon’s KDP is an exciting and rewarding journey, but success requires meticulous planning and continuous learning.

By following these tips, you’ll be well-prepared to navigate the self-publishing landscape and turn your authorial dreams into reality.

To learn more about self-publishing your book register for my next free, live webinar. Get your ticket now by clicking the green button below.

Register Now

 

Marji Hill

Author and Coach

 

The Book Industry Transformed

The Book Industry Transformed

 

Artificial Intelligence

The book industry transformed, and a profound and fast evolution all thanks to Artificial Intelligence (AI). Whether you like it or not the transformation of the book industry is now facilitating book production and assisting authors on their self-publishing journey.

Developments are happening fast. The entire book industry is being revolutionised, and this speed is propelling the publishing industry to a whole new level.

Artificial intelligence is remodelling content creation and publication. While AI-generated books may not yet rival the masterpieces crafted by seasoned human authors, they exemplify the capacity of AI to assist in the creative process, producing unique written pieces.

The integration of Artificial Intelligence in the book industry is undeniable.

AI tools

Artificial Intelligence tools extend to editing and proofreading, offering assistance in preparing manuscripts for platforms like Amazon and IngramSpark. The Grammarly software ensures error-free and reader-friendly content. It enhances overall writing quality by identifying grammar, spelling, and sentence structure issues.

Marketing

ChatGPT

Beyond editing, AI contributes to research and marketing efforts. Programs like Chat GPT analyse consumer behaviour and preference data, assisting authors in tailoring marketing strategies to effectively reach their target audience. 

AI-generated marketing content, derived from loading manuscripts into tools like Chat GPT, allows authors to request articles or receive lists of topic ideas to promote their books.

Translation capabilities

AI-powered content generation tools analyse extensive text data and can craft coherent sentences and paragraphs to compose whole books. Authors seeking multilingual publications benefit from AI’s translation capabilities, facilitating the transformation of works into different languages.

AI doesn’t stop at textual elements; it plays a role in recommending books to readers based on their interests and reading history, expanding an author’s reach and increasing work visibility.

Artwork

AI-generated art work

Artists also find a companion in AI. It’s now possible to create AI-generated artwork so that authors can produce artwork to illustrate their books. 

Video tools like Opus Clip leverage AI to repurpose lengthy videos into engaging reels with a simple click, adding a dynamic element to book promotion.

In summary, Artificial intelligence is revolutionising the way books are created and published. It’s making things easier and more efficient for authors to produce high-quality content and marketing content that can reach a global audience. 

To learn more about self-publishing your book register for my free, live masterclass. Get your ticket now by clicking the green button below.

Register Now

 

Marji Hill

Author and Coach

Keep Your KDP Account Safe

Keep Your KDP Account Safe

 

Oftentimes I hear of authors having their Amazon KDP accounts suspended or banned. This is a serious problem which can fill any author with dread and if it happens to you it can be devastating. Keep your KDP account safe and abide by the rules.

You don’t want to fall into the trap of having your account suspended or terminated, do you?

Positive customer experience

positive customer experience

Your goal is to create a positive customer experience. Ensure your book content doesn’t mislead customers.

When KDP suspends an account they may have identified a possible violation of Amazon’s terms of service. 

Suspension and termination

According to Kindlepreneur a suspension is far less serious than a termination. With a suspension, there is a good chance that the author’s account can be reinstated.  

How do you know if you have a problem? You will find out when you try to log into your account, or else you will receive an email from KDP.

Tips for keeping your account safe

Here are 9 tips on how to keep your account safe so let’s look at some common reasons for getting your account suspended or terminated.

1. Duplicate content

Duplicate content.  This often happens with no or low-content books such as puzzle books, colouring books, and line journals. Non-fiction books can have a problem if the content consists of PLR or royalty-free content. 

Also, it can apply to templates. If you use the same template over and over again you will need to modify it, change it, and make it unique.

When republishing a book there is a proper process for doing this.  Usually, you would need to significantly change the content of the book.  Simply unpublishing and then republishing the exact same book is against KDP’s Terms and Conditions so it’s a good idea to chat with KDP Support and seek advice on how best to do this.

2. Plagiarism and violation of copyright

 

copyrightYou cannot use someone’s intellectual property without acknowledging the source; you need to create original material. Obviously, it is not only against Amazon’s policies, but it is also illegal to use another person’s copyrighted material in your work. This includes copyrighted images, text, images of public figures without their permission, etc.

3. Keyword stuffing

Be wary of keyword stuffing. This is when you put many keywords separated by commas into a title or sub-title.  The end result is a title that looks messy and cumbersome.

4. Multiple accounts 

Having multiple accounts under one entity is a “No, No”. This means you cannot have multiple accounts as an individual.

5. Ripping off a successful book

If attempting to model a book on a successful book be careful. A design could be too similar, a title could be too close to an existing one like  Rich Father Poor Father (from Rich Dad Poor Dad), or making your author name a slight variation of someone famous like Steven King (Stephen King).

6. Metadata manipulation

An example of metadata manipulation is putting your book into irrelevant categories to get a Best Seller Badge.

7. Reviews

There is an accepted method for getting customer reviews so if you do things like organising fake reviews this can get you into trouble.

8. Trademark violations 

Trademark violations are something to avoid. Don’t use names like Disney, or Pokemon and if in doubt check for Trademarks.   

Do your best to abide by Amazon’s Terms and Conditions and keep your account safe. A word of advice: avoid putting all your eggs into one basket. Diversify your publishing efforts so if something adverse happens and you can no longer publish on Amazon publish and market your books on other platforms such as IngramSpark.

Learn more about self-publishing on Amazon and IngramSpark and discover my system for self-publishing. Register for my free, live masterclass and secure your ticket now by clicking the green button below.

Register Now

Marji Hill

Author and Coach

Avoid Self-Publishing Scams

Avoid Self-Publishing Scams

Self-publishing is a marvellous way to share your writing with the world and maintain creative control over what you write. But avoid self-publishing scams and don’t get conned.

Victims

 

New and inexperienced authors are the victims.  Sometimes they are at the mercy of an exploitative vanity publisher which is a publishing house where authors pay to have a book published.

Some of these companies prey on authors who are desperate to publish. They will publish anything for anyone who pays them. There are no editorial or creative standards.

They publish for an exorbitant fee and they do everything that an author could arrange themselves — editing, cover design, formatting and then publishing on an online platform. Many will even control the royalties.

First-time authors often take this path. They understand very little about the publishing process.

The problem is new authors don’t want to spend time learning and doing it themselves; they can’t be bothered to learn the publishing process.

Become knowledgeable

Avoid being conned

To avoid getting conned aspiring authors need to become knowledgeable about the self-publishing industry. There’s a clear distinction between vanity publishing and getting legitimate self-publishing help.

Authors who want to self-publish need to understand the self-publishing process, learn the common pitfalls, and become knowledgeable about legitimate platforms such as Amazon Kindle Direct Publishing (KDP) or IngramSpark.   

By staying informed, doing their research, and exercising caution, first-time authors can avoid falling victim to scams or to being conned.

Self-publishing is a business, and like any other enterprise, it requires diligence and awareness to protect your interests.

DIY

Self-publishing doesn’t mean doing everything yourself. With the concept of outsourcing tasks you cannot do yourself or tasks you don’t know how to do, can be farmed out to those who do know.

You can hire professional editors, cover designers, typesetters and any other services you may need. This work can be done inexpensively without breaking the bank. 

Free Service

For those who want to dip their toes into the water, I offer a free service in my Facebook group Fast Self-Publishing Online. Here you can explore self-publishing for free with tips, ideas, free weekly training and other activities.

Membership Program

The next level up is the How To Become a Self-Published Author a membership site which leverages the exploding trend of doing things your own way with a home study program. It helps you to kickstart your writing and self-publishing career.

It’s available at the heavily discounted price of just $47 a month. So you can check out the program to see if it suits the first month is free.

This “lite” program consists of short, online lessons drip-fed over 28 weeks. You are guided along the self-publishing pathway and you are helped to take those first steps to assist with self-publishing your book.

You will learn the fundamentals for self-publishing on Amazon and be set up with a foundation for your career as a self-publisher.

Premium program

The Self-Publishing Genius is my premium program consisting of  8 modules with more than 70 video lessons. This is designed for those who want to manage the entire publishing process themselves and who want to dive deep into self-publishing.

In addition, you have your hand held with personal step-by-step guidance to help you navigate your way through the cyberspace maze of book publishing and move forward to becoming the CEO of your own self-publishing house. 

Access to this program is by application only. To learn more, register for the free, live masterclass by clicking the green button below.

Register Now

 

Marji Hill

Author and Coach

 

Empower Your Words

Empower Your Words

 

Empower your words

 

In the past, if you were an aspiring author you faced numerous challenges if you wanted to empower your words and bring your creations to the world. 

Here are the advantages of self-publishing in our digital age.

Traditional publishing houses acted like gatekeepers. They controlled which manuscripts would be published. 

However, with the advent of the digital age, the publishing landscape has been transformed. Self-publishing has emerged as a powerful and accessible alternative, empowering authors to take control of their own destinies. 

Self-publishing in the digital age has many advantages and has become an increasingly popular avenue for writers worldwide.

Control

Authors can empower their words because self-publishing puts the control and power back into the hands of the creators. It allows them to retain complete creative control over their work.

With traditional publishing, decisions about cover design, editing, and marketing are made by the publishing houses, not by the authors.

With self-publishing, authors have the final say on every aspect of their book’s production. This level of autonomy enables writers to maintain their artistic vision and ensures that their unique voice remains intact.

Self-publishing is fast

With self-publishing, authors get their works into the hands of their readers fast.

With traditional publishing, however, the publishing process can be lengthy. Manuscripts have to be submitted, then you wait for acceptance, and finally you have to make the contractual arrangements. 

With self-publishing, the process is streamlined, and authors can release their work quickly and efficiently. 

Global reach

Empower your words

With self-publishing authors can reach their readers on a global scale. Through platforms such as Amazon Kindle Direct Publishing (KDP), IngramSpark, and Draft2Digital, authors can distribute their books worldwide in both digital and print formats.

Royalties

With traditional publishing, authors get a small percentage of the book’s sales price. In contrast, self-publishing provides more favourable royalties and authors get up to 70% royalty. 

Experimentation

With self-publishing authors empower their words because they can experiment with various genres, styles, and formats without the constraints imposed by traditional publishing houses. 

The digital landscape allows writers to explore different niches, test new ideas, and refine their craft.

Additionally, authors can adapt their works in response to reader feedback or market trends, updating and re-releasing their books as needed. This adaptability and flexibility foster creativity and innovation, enhancing the overall publishing experience.

Engagement with readers

Digital self-publishing platforms give authors the opportunity for direct engagement with their readers. 

By promoting on social media, author websites, and email lists authors can engage with their followers. This direct connection with their readers can help establish a personal brand and cultivate a supportive network. This interaction not only enhances the writing experience but also facilitates the growth of a dedicated fan base.

Publishing revolution

The digital age has revolutionised the publishing industry. Authors take control of their literary careers.

Empower your words

Self-publishing means a newfound freedom. This liberation allows for creative control and the potential for greater financial rewards. With a faster time-to-market, global reach, and opportunities for experimentation, authors now have the tools and resources to unleash their creativity, empower their words, and share their stories with the world. 

ARE YOU AN ASPIRING AUTHOR?

If so, then learn the exact steps you need to take to self-publish your book.

Join me in my FREE live webinar. Get your free ticket now. To register click the green button below.

Register Now

 

 

Marji Hill

Author and Coach

Join Facebook Group: Fast Self-Publishing Online

No Book Sales?

No Book Sales?

No book sales?

 

Is this what you are experiencing? No book sales?

It can be so disappointing to write and publish a book and then find out that no one will buy it.

When you publish a book on Amazon allow a few weeks to make sales. But take note, not every book you publish is going to sell.

You do need to publish several books because some books will sell and others won’t.

7 tips for making sales

Here are seven (7) tips for making book sales.

1. Research & validate your idea.

Do some basic research to validate your idea before you even start writing. You want some guarantee that readers are actively looking for books on your theme and that there is a paying market.

In the Amazon Best Sellers lists check that your subject matter is in a profitable niche.

Look to see if there are other books with similar themes that are selling. A Best Sellers Rank (BSR) of 100,000 or less will indicate that the niche is profitable and that there is a market for your book’s genre or topic. 

Not only do you need a profitable niche you will want to write on a theme with low competition.

2. Optimise your book’s listing

Increase your book’s visibility in Amazon’s crowded marketplace because competition for visibility is intense.

Your book may struggle to get enough exposure, making it difficult for potential readers to discover it.

Optimise book's metadata

Optimise your book’s metadata – the title, description, keywords, and categories – to increase its chances of being found by relevant audiences. And don’t forget to include A+ content to highlight and showcase your book’s interior.

3. Cover and presentation

The cover and overall presentation of your book play a significant role in attracting readers. If your book’s cover is unappealing or doesn’t accurately represent your book’s genre or content, it may deter potential buyers.

Make sure you have a professional-looking cover and that your book is visually appealing and inviting. It must appeal to your target audience

4. Book Reviews and ratings

Positive reviews of your book provide social proof and credibility.   Having few or no reviews could discourage potential readers from buying your book.

Encourage readers to leave reviews by contacting your existing audience, offering advance reader copies, or running promotional campaigns.

5. Marketing and Promotion

sell to bookstores

 

Simply publishing a book on Amazon does not guarantee sales.

Effective marketing and promotion are crucial for generating awareness and driving sales. Leverage social media platforms, author websites, book blogs, and online communities to create buzz around your book.

Then there are paid advertising options like Amazon and Facebook ads that will also help to increase visibility.

6. Pricing

The price of your book may influence sales performance. Check that your book is priced competitively in the marketplace.

If your book is priced too high or too low it may deter potential buyers. Experimenting with pricing strategies such as limited-time discounts or promotional offers may help to attract more readers.

7. Quality and Content

Assess the quality of your book and analyse its writing, editing, and overall quality of the content. Poorly edited or formatted books can lead to negative reviews and a lack of customer satisfaction which ultimately impacts sales.

Generating book sales on Amazon requires patience, persistence, and continuous effort.

Evaluate your book’s performance regularly. If need be, adapt your strategies based on feedback and market trends, and continue to engage with your target audience to increase your chances of success.

FREE, LIVE MASTERCLASS

If you are an aspiring author who wants to learn about self-publishing  your book then secure your free ticket to my live masterclass. To register click the green button below.

Register Now

Marji Hill

Author and Coach

Join Facebook Group: Fast Self-Publishing Online

Harnessing the Power of a Facebook Group

Harnessing the Power of a Facebook Group

 

Harnessing the power of a Facebook group can transform the self-publishing experience for aspiring authors.

Facebook group

The digital age has revolutionised the world of publishing. Gone are the days when aspiring authors had to rely solely on traditional publishing houses to bring their work to the world.

With the advent of self-publishing platforms, authors now have the ability to take control of their own destinies and reach readers directly.

A supportive community

With a Facebook group like Fast Self-Publishing Online, authors can connect with like-minded individuals who share a similar journey. 

This group provides a supportive and encouraging environment.  Members can share their experiences, ask questions, and seek advice.

Being part of a community that understands the unique challenges of self-publishing can make a world of difference in staying motivated and overcoming obstacles.

Learn from peers

The great advantage of a self-publishing Facebook group like Fast Self-Publishing Online is the wealth of knowledge and expertise that authors can access.

Facebook group

Within this community, you’ll find others who have successfully self-published their books and who are willing to share their strategies, tips, and insights. 

Whether it’s guidance on book cover design, marketing techniques, or navigating various self-publishing platforms, Fast Self-Publishing Online is a treasure trove of practical wisdom. By tapping into this collective wisdom aspiring authors can learn from their successes and avoid common pitfalls.

Opportunities

Fast Self-Publishing Online is the perfect platform for connecting with potential collaborators. 

Authors can find beta readers, editors, illustrators, cover designers, and people who do book formatting. By networking with others who share similar goals, authors can enhance their work through constructive feedback and associating with talented professionals.

Marketing and promotion

While self-publishing provides authors with freedom, it also places the responsibility of marketing and promotion squarely on their shoulders. Fast Self-Publishing Online offers an ideal avenue for authors to showcase their work, gain exposure, and receive feedback from a targeted audience. 

Authors can share book releases and promotions.

This group often has dedicated posts for book recommendations, author spotlights, and promotional opportunities, providing valuable visibility for aspiring authors.

Networking

Facebook group

In the ever-evolving world of publishing, Fast Self-Publishing Online has emerged as a powerful resource for aspiring authors. 

From fostering a supportive community to providing valuable knowledge, collaborative opportunities, and marketing avenues, this group offers a comprehensive platform for writers to thrive in their self-publishing journey. 

By harnessing the collective power of this community, authors can take control of their creative destinies, reach their target audience, and turn their writing dreams into a tangible reality.

Marji Hill

Author and Coach

Join Facebook Group: Fast Self-Publishing Online

 

KDP Announces a Big Change

KDP Announces a Big Change

Categories

 

Amazon KDP announces a big change in connection with listing your book on its platform. The change affects the selection of categories.

Categories 

Categories are the sections of the Amazon Store where customers can find your book. Just think of a physical bookstore and how books are divided up into sections: science-fiction, history, war stories, biographies, children’s books and so on.

Prior to 30 May 2023 when you listed a book on the Kindle Direct Publishing platform (KDP), you selected 2 categories. These were BISAC categories. These two categories would indicate to KDP where your book should be placed in the Amazon store. 

Once the book was published you would then contact KDP and request that your book be put into 10 browse categories – categories that you would choose. But this has now all changed. 

The change

This is the change. You now select just three Amazon categories. Once you’ve selected your primary marketplace you choose your three categories.  

Since you can now choose your own 3 categories, KDP is no longer accepting requests to add categories.

The available categories will depend on your primary audience and marketplace (for example, amazon.com or amazon.com.au). 

So the new way of doing things is to select 3 categories. No longer can you request 10 categories. 

Here are 5 tips to choosing the three categories:

  1. Choose 3 accurate categories very carefully
  2. Less is more keeps the algorithm happy so its 3 and not 10 categories
  3. Focus on selecting the best 3 sub-categories; you wouldn’t choose History but you would select a history sub-category
  4. Make sure your categories line up with keywords
  5. Give the categories time to work. Don’t rush into changing them.

Update existing categories

So what do you do now if you already have listed a book? You need to update your categories.

  • Go to Bookshelf
  • Go to the title of the book and click on the 3 ellipsis buttons
  • click edit details
  • select your primary marketplace

If you want help with selecting categories Publisher Rocket is a great resource. What I really love about Publisher Rocket is the way it can help with research into categories.  

There you have it in a nutshell – the major change to category selection when listing your book on KDP.

FREE, LIVE MASTERCLASS

If you want to dive deep into learning how to self-publish your book then learn about the Self-Publishing Genius in a free, live masterclass. To register click the green button below.

Register Now

Marji Hill

Author and Coach

Join Facebook Group: Fast Self-Publishing Online

 

Can AI Replace an Author?

Can AI Replace an Author?

Artificial Intelligence

Since November 2022 the artificial intelligence chatbot ChatGPT has taken the world by storm. It has had a lot of attention for its detailed responses and articulate answers across many domains of knowledge. This raises the question can artificial intelligence (AI) replace an author?

Books about ChatGPT

During the first three months after ChatGPT became available to the public, hundreds of books appeared on Amazon about ChatGPT. A couple of examples are ChatGPT for Nonfiction Authors by Hassan Osman, and Write your book with ChatGPT by Tristan Mahlow.

My Question to ChatGPT

I posed a question to ChatGPT. I asked, “Can ChatGPT write a book?” This was the reply:

As an artificial language model, I am capable of generating text on a variety of topics, including fictional stories, non-fictional essays, and more. However, I am not capable of writing a book on my own, as writing a book requires a level of intentionality, creativity, and critical thinking that goes beyond the capabilities of AI language models.

That being said, I can certainly assist and provide support to human authors in a variety of ways, such as generating ideas, providing research material, or even offering suggestions on language and style. Ultimately, however, the actual process of writing a book, including conceptualising the plot, developing the characters, and weaving the narrative together, is a uniquely human endeavour that requires imagination, empathy, and personal experience.

The answer then to the question can AI replace an author is that at this point in time, AI can assist an author to write a book but not totally replace the author.

Here are some ways Artificial intelligence (AI) can be used to help write a book.

Can AI replace an author

Content generation

AI-powered content generation tools can be used to write a book automatically. These tools use natural language processing (NLP) algorithms to analyze large amounts of text and generate coherent sentences and paragraphs that make up a book. Authors can provide a general outline or topic for the book, and the AI generates the content based on that input.

Language Translation

AI can be used to translate a book written from one language to another. This can be useful for authors who want to reach a global audience and publish their work in multiple languages. Translation tools use machine learning algorithms to learn the grammar, syntax, and vocabulary of different languages and accurately translate the text.

Editing and proofreading

AI-powered editing and proofreading tools can be used to improve the quality of a book’s writing. These tools use machine learning algorithms to identify grammar and spelling errors, incorrect word usage, and other common writing mistakes. They can also suggest alternative phrasing and sentence structures to make the writing more clear and more concise.

Book recommendation

AI can be used to recommend books to readers based on their interests, reading history, and other factors. This can help authors reach a wider audience and increase the visibility of their work.

Revolutionise the book world

Overall, artificial intelligence (AI) has the potential to revolutionise the way books are created and published, making it easier and more efficient for authors to produce high-quality content that reaches a global audience.

To learn more about self-publishing your book register for my FREE online class and I will walk you step-by-step through my system – The Self-Publishing Genius.

 

Register Now

Marji Hill

Author and Coach

Join Facebook Group: Fast Self-Publishing Online

Market Your Book Early

Market Your Book Early

Market your book early

 

Q: When should I start marketing my book?

A: Market your book early.

A smart way to build an audience for your book and generate interest in it is to start the marketing strategy even before your book has been written or published. 

Market your book early because you can build up a huge following of potential readers so that when your book is released, you’ve already got an audience to promote it to. Create a book buzz.

Validate your idea

Before you start writing validate your idea. Assuming you want to produce a book that sells write in a profitable niche and define your target audience. Who will read your book? Consider, then, the goals for your book.

Draft metadata

In this early phase of creation draft your metadata – your author bio, a title and sub-title, do some research into Amazon categories, make a list of possible keywords, and draft the book description.

Plant the seed

Start planting the seed for your forthcoming book. Build your author website where you can share updates about your writing process, snippets of your book, and other related content. This will be your author hub and the foundation for your marketing strategy.

Use the website to build an email list of potential readers. Offer exclusive content to your email subscribers or social media followers; provide behind-the-scenes glimpses into your writing process or early access to your book.

Create social media profiles for you as the author, share updates and interact with potential readers. Use social media ads to promote your book to a wider audience.

Book fairs and events

Market your book early

Attend book fairs and events in your genre and network with other authors and potential readers. You can also promote your book by giving out bookmarks, business cards, or other promotional materials.

Create a media kit

Once your target audience is defined organise your marketing message with promotional hooks, “sell sheets”, author photographs, professional book covers, and book trailers so that potential readers get a taste of your book. Share this on your website, on social media, or YouTube, with potential book reviewers and local media.

Launch team

Organise a launch team. Give Advanced Review Copies (ARCs) to your team because these can be the source of book reviews when your book is published. You need reviews because many people will buy a book based on other people’s recommendations.

Once you have solid reviews, your success is almost guaranteed.

At the same time try to get blurbs or endorsements for your book to help with the marketing when the book is released.

Remember to build relationships with your potential readers on social media and your email list. This way, when your book is finally published, you’ll have a loyal following of people who are eager to read your book.

Start your marketing campaign early. You’ll thank yourself later when your book is on the way to success. 

If you want to learn more about self-publishing your book then join my FREE online live masterclass where I’ll walk you step-by-step through my system – The Self-Publishing Genius.

 

Register Now

Marji Hill

Author and Coach

Join Facebook Group: Fast Self-Publishing Online

1 2 3