Where To Publish My Book?

Where To Publish My Book

 

 

“I don’t know where to publish my book” is a common question from aspiring authors.

If you dream of becoming a published author, in today’s publishing landscape you can try to get a publishing deal with a mainstream publisher or you can self-publish. 

But should you want to skip trying to negotiate a deal with a traditional publishing company choose a self-publishing platform that suits you.

IngramSpark

 

distribution network

Alongside the Amazon platform is the IngramSpark platform.

Based in Tennessee in the United States IngramSpark was established nearly 50 years ago and is the largest book distributor in the world, serving both physical and online bookstores.

When you publish with IngramSpark you are connected to one of the publishing industry’s largest global book distribution networks. It makes titles available to over 40,000 outlets around the world. These include retailers, libraries, schools, and eCommerce companies including Amazon, Barnes & Noble and others.

Ingram owns the world’s most technologically advanced print-on-demand company. This is Lightning Source, which produces books at multiple facilities across the globe. 

Print on Demand (POD)

Print on Demand (POD) is a printing technology. It means that your book is only printed once when it is actually purchased. As soon as a customer buys a book the POD book is printed and shipped to the customer.  There is no need for the author to hold inventory saving them thousands of dollars as a result.

Very simply with IngramSpark, you

  • publish your book on its platform
  • your title is plugged into Ingram’s distribution network
  • The retailer (bookstore, library supplier) orders your book through IngramSpark’s distribution channel.
  • IngramSpark prints physical book orders and ships them to the customer, retailer, or library.
  • Authors receive book royalty payments for each book sold.

In Australia, the books are printed at the IngramSpark facility in Melbourne. With Amazon, the printing facility is in Sydney.

Where To Publish My Book

Book distribution has always been a major stumbling block for self-published authors. With IngramSpark authors get the same access to book distribution channels as major traditional publishers.

If your goal is to get your book into bookstores and libraries you need to go through IngramSpark.This is because IngramSpark’s distribution service allows distributors (like bookstores and retailers) to order your book directly through the IngramSpark publishing platform.

bookstores

When starting your self-publishing journey do your apprenticeship with Amazon. It’s free and user-friendly. Down the track, however, if you want to develop your career as an author and self-publisher consider using both platforms. 

There is a cost with Ingram and it is not as user-friendly as Amazon but if bookstores and libraries are your markets then IngramSpark is your platform.

Could you be interested in the Secret To Creating A Book In 30 Days, Publishing It Without Breaking The Bank, Getting It To Market Within 24 Hours, and Launching It Successfully Even If You’ve Never Done It Before?

If this is you I want to personally invite you to my FREE training which will start in February (date to be advised) where I’ll walk you step-by-step through my secret which will change your results and perceptions of being a self-published author forever.

 

Marji Hill

Author and Coach

Join Facebook Group: Fast Self-Publishing Online

Pathway To Opportunity

Pathway To Opportunity

 

published author

Self-publishing on Amazon is a great place to start your career as a published author. As a published author you access a pathway to opportunity, advancement, and success.

Special status

The thing about published authors is that they exude a magnetic attraction. In our culture the author of a book is someone special; they have standing, and they enjoy the elevated status of being an author.  They are branded with distinction. 

Haven’t you ever noticed the adulation, the respect and the admiration that is heaped on authors?

As a non-fiction author you are recognised as an expert in some form of knowledge; and, as a fiction author you are perceived as gifted and talented – someone who can draw a reader into your web.

Boost credibility

Publishing a non-fiction book boosts your credibility and authority. This in turn can improve your business. You are set apart as the authority in your field.

Celebrity and influencer

Speaker

Once you are a self-published author not only are you able to share your story with the world, you’re also in a position to gain speaking opportunities and influence others. Opportunity presents itself and you can become a celebrity and influencer. 

As a creative entrepreneur this may mean speaking engagements, being part of an international speakers circuit, becoming a media personality, distinguishing yourself as a podcaster, or gaining recognition with a YouTube channel.

What may start as a hobby on Amazon has the potential to escalate into a scalable business, a long term business, or even a publishing empire.

Multiple streams of income

 

Multiple streams of income

A side hustle started on Amazon can grow into multiple streams of income. 

Authors can move beyond the Amazon ecosystem with traditional publishers noticing them and even offering a publishing deal.

There are massive opportunities for additional passive income as you embrace global markets, produce books in multiple formats, create branded series, expand the publishing of your books to other platforms (IngramSpark, Kobo, iBooks), and publishing in multiple genres.

Ebooks and audiobooks continue to grow in popularity. With just one click a Kindle eBook is delivered immediately to a free Kindle app on your computer, your iPad or smartphone. 

An audiobook is popular because it allows you to enjoy a book while being engaged in some other activity such as commuting or exercising. 

Promote your expertise

As you expand, develop and promote your expertise there is opportunity to become a coach, or a creator of courses.

A how-to book, for instance, might qualify you to be a coach with prospects wanting to sign up to learn from you.

As a book author others quickly acknowledge that you are the expert.

Savvy authors can grow a strong base of online followers that allows them to directly engage with their readers and drive sales via their websites and social media channels. 

DIY ecommerce platforms make it easy for authors to create online stores that let readers browse their titles, add to a shopping cart, and pay for their purchases with just a few clicks. 

If becoming a published author interests you then do your apprenticeship on the Amazon platform. This is your starting point. From here your can explore other opportunities and who knows where this journey will take you.

How To Become a Self-Published Author

If you’d like step-by-step guidance on becoming a published author then join my membership program How To Become a Self-Published Author. This gives you weekly lessons on how to make it happen.

Click the link below and get started.

ACCESS NOW

By joining today you get your first month for free.

Marji Hill

Author and Coach

 

Join Facebook Group: Fast Self-Publishing Online

The Dangerous Life of an Author

The Dangerous Life of an Author 

 

 

With writing, or in fact with any creative pursuit, there is a compulsion – you just have to do it, and this compulsion can lead to the dangerous life of an author.

Occupational health hazard

This raises the question – is writing an occupational health hazard?

When creating a manuscript think about the long hours that are spent hunched over the computer. Then there is the strain on the eyes – staring at a computer screen for hours and hours at a time. 

And possibly for some, there is the drinking – those multiple sips of wine. Creativity is often fuelled by alcohol because it may release inhibitions and stimulate the muse.

Then there is the caffeine hit – the endless cups of coffee or the favourite snacks.

Consider the long-term effects on the body of spending all this time at the computer, typing away, looking at the screen, and sipping away.  

Working on a manuscript can be obsessive. It may mean never moving away from the computer. You become so involved in the creative pursuit that you don’t even think about what all of this may be doing to your body.

Sedentary lifestyle

The compulsive act of writing leading to long hours of sedentary activity can result in poor posture, eye strain, and repetitive strain injuries to your wrists and fingers.  

Finally, when you have thoroughly exhausted yourself you hit the sack, sleep for awhile, and then start all over again.

Unfortunately, the sedentary life of an author can be dangerous.

Chronic health issues

Writing is an occupational health hazard if you are not careful. It can lead to all sorts of unpleasant, chronic health problems ranging from obesity to cardiovascular disease not to mention the dangers of poor posture.

Here are a few tips to avoid falling down the rabbit hole. 

Standing desk

Tips for avoiding the dangers

 

  1. Think about a more ergonomically-conscious workspace.  
  2. Reduce the time you spend sitting in front of the computer.  Every 30 minutes get up and move.
  3. Try standing up to work at your computer – invest in a convertible standing desk. Standing may result in health benefits such as lowering the risk of weight gain and obesity, reducing back pain, improving mood and boosting energy levels.
  4. Set a timer so that every 60 or 90 minutes there is a reminder to go for a short walk. Or you may invest in an exercise bike, or do some stretches.
  5. Spending hour after hour staring at the computer screen can result in eyestrain. In addition to working on your computer, you’ll be looking at other digital devices as well – your tablet, smartphone, or smart TV.  Take steps to combat the effects of eyestrain.
  6. Being hunched over the computer for long periods of time may result in bad posture. This in turn can result in neck and back pain, headaches, poor circulation or hand and wrist pain, as well as permanent damage, if not rectified early in the piece.
  7. To combat the adverse effects of the writing lifestyle build regular exercise into your daily life and move your body as often as possible. 

 

Daily exercise

Exercise bike

Daily exercise will boost your energy, keep your weight in control, and help avoid some nasty diseases that occur as a result of inactivity.

When your whole life revolves around your writing aim for a work-lifestyle balance, and become a healthier writer.

Look after your body and make it your number one priority when you are writing.

Marji Hill

Author and Coach

 

Join Facebook Group: Fast Self-Publishing Online

How To Promote Your Book

How To Promote Your Book

 

Book launch

If you have a book ready to publish or you’ve already published a book you need to know how to promote your book.

And by the way, congratulations on reaching this point.

It doesn’t matter where readers buy your book whether it be on Amazon, from IngramSpark, Booktopia or your online store. Marketing your book is about letting readers know about your book and where they can buy it.

There are an endless array of options for promoting your book and the question is how can you cut through the noise. As a novice use at least one or two methods that work for you.

Email list

An email list would have to be the most important asset any author could have. I think it should lie at the heart of any author’s marketing campaign.

Before the advent of the internet and the concept of email marketing, we used to talk about the Names List. If you were in sales and marketing you’d be asked, “How big is your Names List?.”

The old concept of the Names List has evolved into the online space of the email list. This is your database. This marketing tool is a method for letting people know about your book.

 

Become A Self-Published Author

Autoresponders

As your email list starts to grow you will want to automate it. Automation involves having an autoresponder.

There are many autoresponders from which to choose. They range from free ones to help get you started like Mailchimp and MailerLite. Get Response also starts with a free option. Then there is Aweber and top-of-the-range autoresponders like Infusionsoft and Keap.

Once you have an autoresponder you will need to learn the protocols for list building and maintaining good hygiene for your email list.

Growing your list

To grow your list you will need a website or a landing page with a lead magnet. This is the place where new contacts subscribe to your email list.

Once a subscriber enters their name and email into the lead magnet form that information goes into your autoresponder which you use to manage your database.

As your email list grows you will send blog posts or newsletters to people on your list. You will do this regularly.

Over time as your growing email list grows, you will develop relationships with members of your list as they become your followers.

Your own audience 

The email list is about establishing your audience. Over time this audience gets to know you and individuals on the list will decide if they like you and trust you.

They will want to hear from you and learn from you so they will be happy to receive your emails.

Their permission was given to you so that you can legally connect with them.

If your subscribers don’t want to hear from you they will unsubscribe but as your email list grows you are building a following that is pleased to read your email content.

Just imagine building a list of 5,000 or 10,000 people. If you have nurtured this audience and these people have become your followers isn’t there every chance that many of these people will want to purchase your book?

Many on your email will want to buy your book.

income

I’m sure you’ve heard the saying “The money is in the list”. As an author, you want to be able to sell your book/s. You’ve put so much love, sweat and tears into it so wouldn’t it be wonderful to be renumerated for the effort that you’ve made?

So don’t put off building your email list!

Marji Hill

Author and Coach

 

Join Facebook Group: Fast Self-Publishing Online

Fast Self-Publishing Mastery

Fast Self-Publishing Mastery

 

Become A Self-Published Author

 

Do you want to develop fast self-publishing mastery? If so, you will need to develop and practise the appropriate skills.

If your game plan is to publish just one book you will not get the practice. To become good at something you need to repeat the actions over and over again.

But the question is how to go about it. How do you get to become good at publishing?

I’m going to tell you how I developed my publishing skills and got the practice.

Low-content books

Some years ago I discovered the concept of publishing low-content books.

A low-content book has little or no content on its interior pages. These pages are generally repetitive and are designed to be filled in by the user.

Common examples of low-content books include notebooks, planners, journals, prompt books, step-by-step guides, password books, diaries, sketchbooks, log books, and guest books. They are any type of book that has no text or just a little text.

Just one?

The most dangerous number in business is 1 (one) and this applies to the book business. Never depend on “1” of anything in business.

One “1” is a dangerous number.

If you only self-publish one book you will never develop the skills needed for self-publishing.

To practise self-publishing you need to publish multiple books.

You need the practice of doing it over and over again. By publishing multiple low-content books you will quickly develop the appropriate skills.

Notebooks

When starting out as an Indie author I published a batch of notebooks. Notebooks are fast to create and you can use the Amazon platform to publish them.

They are in fact activity books. The end-user can write on the pages or make drawings.  To make the interior a little more interesting the pages of ruled lines could be broken up with quotes or even some illustrations.

The advantage of publishing notebooks is that they are fast to make.

To successfully sell notebooks the idea behind them is to research a profitable niche, apply appropriate keywords, and then design an eye-catching cover.

When I started my apprenticeship in publishing I made about twenty of these notebooks. It was an experiment and I used them as Christmas gifts for my young nieces and nephews.

The benefit

Paperbacks

The great benefit of this experiment was that I learnt a lot about how to

  • research and identify a profitable niche,
  • create book covers that sell,
  • identify a target audience, 
  • optimise the listing of these books on Kindle Direct Publishing (KDP) 
  • do keyword research
  • make titles and sub-titles, 
  • understand categories, and 
  • write book descriptions.

To my surprise about half of these notebooks actually sold.

As a result of this experiment, I learned the value of getting a lot of practice at becoming an Indie author. It was an exercise in publishing a lot of books fast and generating multiple sales opportunities.

By publishing a lot of low-content books I learned the fundamentals of self-publishing and quickly mastered the skills.

Once you set up your KDP account on Amazon there are no limits to how many books you can create.

How To Become a Self-Published Author

If you’d like step-by-step guidance on becoming a published author then join my membership program How To Become a Self-Published Author. This gives you weekly lessons on how to make it happen.

Click the link below and get started.

ACCESS NOW

By joining today you get your first month for free.

Marji Hill

Author and Coach

 

Join Facebook Group: Fast Self-Publishing Online

New Book Release

New Book Release

 

 

A new book release Gates of Gold is the first in the series – Gold! Hidden Stories of Australia’s Past.

“Around 16% of all the gold on the planet is buried under our red Aussie earth” and it’s in times of uncertainty when investors flock to and cling to gold. 

Gates of Gold

 

Gates of Gold tells about the discovery of gold and the legacy it left that changed the face of Australia defining and shaping its identity. Learn about:

  • how, in the lead up to the discovery of gold with the trailblazing of the British into Victoria and beyond the lives of First Nations people were irrevocably changed.
  • The catastrophic impact on First Nations people and how they found ways to survive even when the odds were pitched so much against them.
  • How Australia became like a whirlpool of molten gold sucking in men and women from all over the world creating a population explosion with diverse communities and religions, different races, and different ideologies.
anti-Chinese Roll Up banner

Anti-Chinese Roll Up banner

  • The coming of the Chinese, who contributed greatly to the Australian story, but whose migration to the goldfields gave birth to racist, anti-Chinese sentiment. 
  • The seeds of the Australian uprising and how the Eureka Stockade on the goldfields in 1854 was a battle inspired by political purpose. 
  • A landscape transformed, a country upset, turned upside down, and a once pristine environment redesigned.
  • How the prevailing attitudes of the Europeans in the nineteenth century justified their actions prior to the discovery of gold and its aftermath.

About the author

Marji Hill in the Gates of Gold explores themes to do with the First Nations, the Chinese in Australia, Australia’s multicultural melting pot, Australian identity, Democratic rights, and law and order.

She is the author of more than 70 books.  Marji is a highly respected international author as well as a seasoned business executive, researcher, coach and visual artist. She is passionate about promoting understanding between Australia’s first people and other Australians.

Review

“Gates of Gold is an important addition to the historical record. Gold is pivotal in the nation’s history. It features in its defining moments and its discovery is engraved into the Australian story and its destiny. In addition, Marji Hill refers to the hidden stories relating to First Nations people. the Chinese question, the fight for democratic rights, and the tensions between law and order.”    John Foley, Barrister

Looking down a mine shaft

Gold series

The other 4 books in the Gold series are

  • Shadows of Gold:  Eureka and the Birth of Australian Democracy
  • Gold and the Chinese:  Racism, Riots and Protest on the Australian Goldfields
  • Ghosts of Gold: The Life and Times of Jupiter Mosman
  • Blood Gold:  Native Police, Bushrangers & Lawlessness on the Australian Goldfields

The Gold series is beautifully illustrated with Marji Hill’s own artwork.

Anyone who relishes uncovering hidden stories, iconic episodes or truth-telling to do with Australia’s past, will delight in this book and the forthcoming ones in this series.

Gates of Gold is available at a discounted price on Amazon.com.au.

 

Source

Chu, Brian “Five Strategic Gold Plays for Your Long-Term Portfolio”

 

Marji Hill

Author and Coach

 

Join Facebook Group: Fast Self-Publishing Online

Sell to Bookstores

Sell to Bookstores

 

 

sell to bookstores

 

Do you want to sell to bookstores? Perhaps this is your dream, and just imagine how you would feel when you see your book displayed in shop windows.

It wasn’t easy in the past to get a bookstore to buy your self-published book. There used to be a stigma associated with such books because the stereotype was that self-published books meant poor content or poor quality. 

The self-publishing landscape has changed. Indie authors have upped their game.

Today, indie authors compete with authors who have published their books through traditional publishing channels.

How to do it?

 

How do you go about selling your book to independent bookstores?

You might be very successful in publishing on the Amazon platform. I certainly recommend Amazon when starting out. Learn this platform and how to market your books within that ecosystem.

Even if your book sells very well on Amazon this won’t guarantee that your book will be taken up by an independent bookseller.

Amazon

Amazon is a bookstore’s competitor. Remember this.

 

  1. Amazon is a bookstore’s biggest competitor.
  2. Amazon doesn’t give the bookshops a trade discount
  3. Amazon doesn’t have a returns policy  
  4. Amazon sells direct to the consumer – there is no middle person.

IngramSpark

 

sell to bookstores

If you want to get your book into bookstores use the IngramSpark platform.  

IngramSpark is set up to promote to bookstores. If you have published a print book using the IngramSpark platform you will already be in the IngramSpark database.

With IngramSpark you can organise a generous trade discount for booksellers. In addition, you can agree to have a returns policy.

Being able to offer attractive terms booksellers are more likely to buy your book.

IngramSpark has been in the book industry for a long time and it is well respected. It’s a reliable resource for booksellers when they want to acquire books.

Using a reputable distributor like IngramSpark is convenient to bookstores. The easier,  you make it for them to buy your books the more likely they be willing to give your book a try.

Your book can be available in bookstores.

However, you’ll still have to do the hard yards, the leg work, the cold calling, the email marketing and other promotions to let bookstores know about your book.

 

 

Marji Hill

Author and Coach

 

Join Facebook Group: Fast Self-Publishing Online

Can’t Get Started?

Can’t Get Started?

 

 

Many new authors can’t get started because they get stranded even before they commence to write their book.

Would-be authors might talk about the book they plan to write but often that is the end of it. They just don’t seem to be able to begin writing their book. 

For one reason or another, they talk themselves out of it or they just let their book idea fall by the wayside.

Some struggle to find the time to write. There are those who want to have the perfect writing studio. Others wait for the muse to magically appear. 

Or it’s something else. 

People find excuses – anything to avoid making a start. 

Time

 

Time

Time is a common challenge. 

If writing a book is truly important then you’ll find the time to write it. 

Let’s say today is the day! Today you will make a start on your book.

But suddenly another priority steps in the way and you are sidetracked by that.  Maybe you have to make sure that your writing space is perfectly clean and tidy, so you spend the next couple of hours making your writing space the perfect place to be.

Writing that day, today never happens.

Or there is something else that distracts you.

The solution is to prioritise what has to happen in your day.

Identify the core commitments of your day and rank them in order of importance.  

When you rank your priorities you will find time for your writing just so long as it is high on your list of priorities. 

Busy life

 

People’s lives are full of all the things they are obligated to do. The people who repetitively say they are “gonna write their book” lead active, busy lives. 

Many would-be authors never sit down long enough to focus on their writing and produce a manuscript. 

They overload their time and do everything else except what they say they want to do, and that is to write.

Life just gets in the way.

 

Do it later

 

Procrastination

Maybe you sabotage yourself by frittering away your time pursuing meaningless activities and time just slips by.

Procrastinators lose time by putting their energy into tasks that have lesser importance.

If you have a job you will show up for work every day otherwise you’ll be dismissed. You are not likely to say “oh” I really don’t feel like it today” and then fail to show up for work. 

You turn up to work, or else you will suffer the consequences.

Writers must make a commitment to themselves. You must show up at the appointed time to write.

Don’t let procrastination become more important than writing your book. 

Manage yourself.  Make an appointment with yourself to write.

Plan to write a set number of words each day and go for it.

Be disciplined, get motivated.

Self-doubt

 

A common downfall is a newbie author suffering doubt about their ability to write. They fear that they are just not good enough. They doubt their knowledge and worry that they don’t know enough. 

They fear what others will think of them; they worry that their friends and family will not be supportive.  

Identify your self-limiting beliefs and turn these self-limiting beliefs into positive affirmations. 

If you find yourself getting stranded at the start by not being able to get organised, not having enough time, putting things off to later, and being plagued by self-doubt then try to crystallise your reason to write. 

You can make it happen. If you develop the habit of writing daily, even for short bursts of time, productivity and creativity will happen.

Your inner drive will propel your creativity and you will be compelled to move forward. Nothing will stop you. 

Nothing will get in your way.

When you examine the reason for wanting to create a book many of the challenges like getting stranded at the start will disappear. 

Don’t wait for success to happen because, if you do, it’s going to be a very long wait. 

Take the initiative, seize control, create the opportunity, and make things happen.

Marji Hill

Author and Coach

 

Join Facebook Group: Fast Self-Publishing Online

 

Inspired by Country: a Book

Inspired by Country: a Book

 

 

Inspired By Country: An artist’s journey back to nature landscape painting with gouache is my latest book. It celebrates creativity, and in the process teaches creatives the essential elements of painting Country with gouache. 

Inspired by Country

Gouache

Other names for gouache paint are gouache water colour or opaque water colour. Gouache is not dissimilar to water colour paint because you mix it with water and the brushes are cleaned with water.

Back to nature

In this book you are taken on a journey back to nature specifically to the Springbrook National Park in southeast Queensland. Here you are introduced to the concept of plein air painting and you     

  • learn the art of painting compelling outdoor compositions to create beautifully expressive subjects and themes
  • learn time-honoured techniques of painting with the most versatile, daring and expressive of mediums – gouache.
  • get a snapshot of Australia’s antiquity and how Indigenous Australians responded to Country through art and ceremony
  • and, escape day-to-day existence and experience mindfulness at its best

In my experience of how I perceive Country I  have moved away beyond the Anglo sphere to a mindset that has a heightened awareness of what Land means in this country of Australia.

It is not just learning about Aboriginal culture it’s about learning through Aboriginal culture, embedding Aboriginal perspectives into the psyche, and developing awareness of and acknowledgement of the traditional custodians and their long and continuing relationship with Country. It’s a recognition of the Law of the Dreamtime. 

Painting Country and getting inspiration from a place like the Springbrook National Park is a journey back to nature and in the process this takes you into another world.

Rainforest painting by Marji Hill

Mindfulness

At one level it is a rewarding, artistic experience which can be full of joy, a healing, and adventure. At another level it is mindfulness in practice.

We escape our day-to-day existence, we centre ourselves, and we are taken into a realm that is calm and focussed.

We contemplate the beauty of Country; we have an in-depth experience that takes us into our inner world. This is mindfulness. 

Our emotions are stimulated, fresh ways of thinking open up, and we enjoy simply being.

Australia’s antiquity of art

In addition, visual representations of Country have been going on in Australia for probably much longer than 65,000 years. They are part of an ancient tradition of art making in Australia.

This long and ancient tradition of being inspired by Country and painting Country has a shared history with the more recent European tradition of what is called en plein air. Within this context I’ve shown how our perception of Country can be enriched by understanding the religious, and innate connection to and knowledge of land.

Inspired by Country is beautifully illustrated with my own paintings. It’s perfect for all artists who want to paint in the open air and it’s for those who want to understand that art making outdoors in Australia springs not only from an Impressionist tradition but from Australian antiquity as well.

A Sculptured Country by Marji Hill

Be inspired by Country, appreciate its historical and cultural implications, and experience it beyond the simple visual perspective.

Marji Hill

Author and Coach

 

 

Join Facebook Group: Fast Self-Publishing Online

Advantages Of Print On Demand

Advantages Of Print On Demand

 

 

November 2007 put an end to the high costs of self-publishing with the advent of Amazon’s Kindle Direct Publishing (KDP). From this time on the advantages of Print on Demand(POD) revolutionised the publishing industry.

Traditional publisher

Up until this point, the first option for getting a book published was to negotiate a publishing deal with a traditional publisher with the likes of Macmillan, Angus & Robertson, Allen & Unwin, Heinemann among many others.  

Self-publish

The second option was to self-publish. This meant finding a printer to do a large print run and then having to distribute and sell the books yourself.   

This old method of self-publishing meant risking $20,000, $30,000 or even more to self-publish a book. 

If you had surplus funds to invest and you were prepared to risk that money then fine. But many authors were fearful of risking thousands of dollars to do a large print run. 

You needed to get a return on the investment. Naturally, for many authors, this was a fearful thing to do. What if you didn’t succeed in getting your books sold?

If the author did not sell their books thousands of copies could end up sitting in boxes and boxes taking up space in the garage or someone else’s garage. 

I saw this happen so many times. I even used to store boxes of books belonging to other authors in my own home.

 

Print On Demand

A changed publishing landscape

 

The publishing landscape had changed.

  • No more did authors have to get past the gatekeepers to land a traditional publishing deal.
  • No more did authors have to self-publish and do a large print run.
  • No more did authors have to face the high costs of getting their book designed, formatted and book cover made
  • No more did authors have to invest in a large print run, then face the issues of storage, and how to get a return on investment

Advantages of Print On Demand

 

The concept of print on demand(POD) transformed the publishing world. Instead of investing large sums of money for giant print runs POD meant you could order and print just one book, or ten books, one hundred books or more. If you wanted just two paperbacks, for instance, you could order just the two.

Very simply the POD model allowed you to order a book, print a book, and be able to do this one at a time.

Amazon had set up two publishing platforms. 

Kindle Direct Publishing (KDP) was Amazon’s eBook publishing platform and its CreateSpace used the POD model for paperbacks. In 2018 CreateSpace, however,  merged into KDP so from that time on you could publish both Kindle eBooks and paperbacks on KDP.

POD eliminated the need to invest thousands of dollars doing large print runs. Substantial economic barriers had been removed and authors could publish their books on a low budget, as low as $200 or less, or even for nothing at all. 

With the POD model, authors could market their books throughout the world, sell their works, and not have to worry about holding inventory, storing books, or monitoring stock levels.

Benefits of Amazon

 

One of the great benefits of publishing on Amazon was its domination of the world book market. Customers were there ready to buy and pay for books with their credit cards. 

With just a click a Kindle eBook was delivered immediately to the free Kindle app on their computer, iPad or smartphone. Because of Amazon’s Expanded Distribution, both paperbacks and eBooks had access to global markets through the Amazon distribution channels.

Royalties were high – 70% for Kindle eBooks and 60% for paperbacks. Authors retained their rights, their books were published within hours, there was no need for inventory, and book cover and design tools were supplied. 

While there might be some costs involved for the preparation of eBook and paperback manuscripts there was zero cost for actually publishing your work on Amazon. These benefits made publishing on Amazon a no brainer.

The concept of POD transformed the way you could publish a book.

Amazon was the game-changer.

Print On Demand is affordable

 

Print On DemandWith POD, the costs associated with having inventory had gone. It was affordable, it was efficient, and you had the freedom of printing anywhere from one (1) to ten thousand (10,000) copies of a particular title.

Keeping your book in print is these days an outdated concept. With POD your book remains in an online database and it is only printed when it is required.

Given the escalation of interest in the new way to publish multiple companies, products and services are flourishing throughout the world that is specifically designed to service this new self-publishing industry.

Marji Hill

Author and Coach

 

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