Strategies For Making Money With Self-Publishing

Strategies For Making Money With Self-Publishing

 

Make money self-publishing

If writing books is your passion then here are twelve strategies for making money with self-publishing.

A frequent question I get is whether you can generate an income from writing books and self-publishing?

Like any industry there are the winners and the losers. There are those who make millions and then there are those who just make a little pocket money or even no money at all.

Multiple streams of income can be made from self-publishing, marketing, and selling your books. However, if you just publish your book and neglect to promote and market it then you will struggle to generate any income.

12 Strategies

 

Here are just 12 strategies for earning income streams.

 

Make money self-publishingWith Amazon, you can earn up to 70 per cent in royalties. This is a really decent return for almost any business venture!

But just because your book is on Amazon or the IngramSpark platform doesn’t mean it will automatically sell.

You have to get the word out about your book. You need to let people know that you have a book for sale, how the book will benefit your market, and where they can get it.

As I talk about my most recent publication I am asked all the time – “Where can I get it?”

Because you have written a book you can earn from making regular book sales, and you can earn selling a related business product or service.

Income streams

  1. Market your book on Amazon in Australia and enjoy having the royalties (35-70%)paid directly into your bank account
  2. Market you book in other Amazon market places like the United States, United Kingdom, Canada, Germany, Italy, Mexico – wherever Amazon has a marketplace
  3. Earn an income on Amazon for lending your book
  4. To maximise your income satisfy the market by publishing your books in different formats – Kindle eBooks, paperbacks, hardcopies, audiobooks
  5. As well as Amazon put your book on the IngramSpark platform and have it distributed  through 40,000 channels throughout the world
  6. Australian book stores buy via IngramSpark so watch your sales on your IngramSpark dashboard
  7. Australian libraries buy via their library suppliers who in turn buy from IngramSpark
  8. Once your books are in public and educational libraries you may be eligible for Public lending Right(PLR) and Educational Lending Right(ELR) so you can get paid once a year by the Australian government. The more books you have in the libraries the more you get paid
  9. Publishing a book helps your credibility and reputation so it’s possible to become a speaker and be paid to speak at conferences and conventions
  10. Develop and sell an online course that relates to your book
  11. Set up an eCommerce website with a shopping cart and sell books directly from your website
  12. Keep a stock of books on hand and be ready to sell them directly to people in your network

There you are – 12 strategies for earning income from self-publishing your books.

I wish everyone a very Merry Christmas and a rewarding, safe and profitable 2022.

 

Marji Hill

Author and Coach

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Inspired by Country: a Book

Inspired by Country: a Book

 

 

Inspired By Country: An artist’s journey back to nature landscape painting with gouache is my latest book. It celebrates creativity, and in the process teaches creatives the essential elements of painting Country with gouache. 

Inspired by Country

Gouache

Other names for gouache paint are gouache water colour or opaque water colour. Gouache is not dissimilar to water colour paint because you mix it with water and the brushes are cleaned with water.

Back to nature

In this book you are taken on a journey back to nature specifically to the Springbrook National Park in southeast Queensland. Here you are introduced to the concept of plein air painting and you     

  • learn the art of painting compelling outdoor compositions to create beautifully expressive subjects and themes
  • learn time-honoured techniques of painting with the most versatile, daring and expressive of mediums – gouache.
  • get a snapshot of Australia’s antiquity and how Indigenous Australians responded to Country through art and ceremony
  • and, escape day-to-day existence and experience mindfulness at its best

In my experience of how I perceive Country I  have moved away beyond the Anglo sphere to a mindset that has a heightened awareness of what Land means in this country of Australia.

It is not just learning about Aboriginal culture it’s about learning through Aboriginal culture, embedding Aboriginal perspectives into the psyche, and developing awareness of and acknowledgement of the traditional custodians and their long and continuing relationship with Country. It’s a recognition of the Law of the Dreamtime. 

Painting Country and getting inspiration from a place like the Springbrook National Park is a journey back to nature and in the process this takes you into another world.

Rainforest painting by Marji Hill

Mindfulness

At one level it is a rewarding, artistic experience which can be full of joy, a healing, and adventure. At another level it is mindfulness in practice.

We escape our day-to-day existence, we centre ourselves, and we are taken into a realm that is calm and focussed.

We contemplate the beauty of Country; we have an in-depth experience that takes us into our inner world. This is mindfulness. 

Our emotions are stimulated, fresh ways of thinking open up, and we enjoy simply being.

Australia’s antiquity of art

In addition, visual representations of Country have been going on in Australia for probably much longer than 65,000 years. They are part of an ancient tradition of art making in Australia.

This long and ancient tradition of being inspired by Country and painting Country has a shared history with the more recent European tradition of what is called en plein air. Within this context I’ve shown how our perception of Country can be enriched by understanding the religious, and innate connection to and knowledge of land.

Inspired by Country is beautifully illustrated with my own paintings. It’s perfect for all artists who want to paint in the open air and it’s for those who want to understand that art making outdoors in Australia springs not only from an Impressionist tradition but from Australian antiquity as well.

A Sculptured Country by Marji Hill

Be inspired by Country, appreciate its historical and cultural implications, and experience it beyond the simple visual perspective.

Marji Hill

Author and Coach

 

 

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How To Market Your First Book

How To Market Your First Book

 

 

Marketing a book is complex and learning to market your first book can be overwhelming. Authors freak out about it.

Many authors just want to write and do not want to bother with being involved in the business side of their writing. But the reality is if you want to be a successful creative, marketing is essential.

Those very first steps

What might be the first few steps for getting started with marketing your book?

You are a first-time author, yes? You are starting out with no track record, yes? Then you need to be inventive to get the word out about your book.

Who is your book for? Does your book have a defined market? Who do you think would want to read or buy your book?

1. Start an email list

Ask yourself – who do you know in your own circle of influence that might be interested in learning about your book and possibly purchasing it?

Names list

Brainstorm and come up with a list of names. 

  • People you know in your immediate circle of influence
  • Friends on Facebook
  • People in groups you are part of
  • People with whom you share common interests.

Make a list of their names, email addresses, and mobile phone numbers. Double-check with these people that they are happy for you to have their details. Also, check that they are happy for you to contact them either by email or by phone.

You are doing this before you even get into the business of email marketing with an autoresponder and associated legal issues to do with privacy laws.

I’m simply suggesting that when you want to market your first book take baby steps to get the word out.

Once you’ve started with a list send a personal email to these people telling them about your book. Don’t forget to provide a link as to where they can buy your book.

Do not at this stage send out a bunch of emails in a group; they might just end up in the recipient’s junk mail and you don’t want this to happen.

Keep these first emails very friendly and personal.

Once you’ve started a names list you can then graduate to setting up an email marketing platform with a website or landing page, an autoresponder and a lead magnet to capture more leads.

 

2. Have a book launch

When starting in self-publishing authors are usually interested in one thing – sales. By taking those first few baby steps offline it is possible to get immediate sales.

book sales

Organise a book launch. This could be as simple as inviting a few people to your home to tell them about your book or you might even meet at a coffee shop or club.

A book launch can range from a simple, low key gathering in the home to a more formal event held at a public venue.

Book launches, book signings, author talks, author interviews on community radio, promotional flyers, and personal networking are proven and tested methods for marketing your book which can be leveraged to your advantage once you focus on your target audience.

Other methods of marketing

After you’ve taken these first baby steps in the offline space you can start exploring other methods of marketing. Build your author platform but this will take time. It’s not something that happens overnight.

Building a website

Your website is your hub from where you communicate with your readership. You’ll set up a lead magnet, have an autoresponder, write blog posts, and send out broadcasts to your email list on a regular basis. You’ll include an author bio, a sales page, social media links, blog posts, and contact details.

Get reviews

You’ll be wanting to get reviews both editorial reviews and customer reviews for social proof.

Social media

A social media presence is important with a Facebook page, a possible Facebook group, being part of other Facebook groups, LinkedIn, Twitter, Pinterest.

You may be interested in setting up a YouTube channel or starting a podcast.

Pre-publication marketing

An area commonly neglected by first-time authors and which starts prior to writing the book is Market Research. Make sure you are writing a book that has a potential market. You don’t want to go to all the effort of producing a book only to discover that no one is interested in your book. It has no market.

Other prepublication marketing tips include designing a stunning cover, deciding on a keyworded title, and paying attention to an attractive interior. There is the business of selecting appropriate metadata like the title, categories, keywords and book description.

If you brainstorm all the various ways you can go about marketing your book it is possible to come up with at least 40 if not more methods. It is too overwhelming to cope with all of them at once.

When starting out keep it simple by taking baby steps. The best place to start is with your immediate circle of influence.

Master one marketing method at a time. Then move on to the next. Over time as you learn you will grow your repertoire of marketing methods and find out what works best for you.

To learn more about writing, self-publishing, and marketing your book ACCESS HERE the How To Become A Self-Published Author subscription program which consists of weekly online lessons that educate, motivate and inspire.

Marji Hill

Author and Coach

 

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13 Book Editing Tips For Insiders Only

13 Book Editing Tips For Insiders Only

 

 

The first draft of your manuscript is finished so probably you’ll be in need of some book editing tips. You now need to focus on editing and wonder if the manuscript should be given to a professional editor?

Along the way you’ve tried to reduce the mistakes in your text but it has been a daunting experience. You’ve not realised that there are methods for editing your own work.

You could have done with some editing tips early in the piece.

Go through the process of self-editing before handing your book over to a professional editor. Get your manuscript to an advanced level and then you’ll be able to reduce your editing costs.

In addition the exercise of self-editing will make you more sensitive to editorial issues and this in turn will help you to improve your writing next time round.

self-edit

 

Here are 13 tips for self-editing your manuscript.

Tip 1 – Print the manuscript

Once you have completed the first draft of your manuscript print it out. This way it looks more like a physical copy of your book.

Tip 2 – Take a rest from your manuscript

Put your manuscript away. Lock it in a drawer or filing cabinet and leave it there for a week or two. Do not look at it. Give yourself a rest from the project.  

Tip 3 – Structure

After taking the break look at the manuscript with fresh eyes. First of all, examine its structure. Check the order of the chapters. Ensure there is a logical sequence.

Sections of text may need to be rewritten to make the writing more clear. The text must flow taking the reader logically from one place to the next so that they have a transformational experience.

Watch out for repetition. Keep sentences simple and straight forward. You want your message to be easily understood and precise.

Tip 4 – Check facts

Your facts might need to be substantiated by referring to the source of your information. Document your sources immediately and put these references into a section at the end of the chapter or at the end of the book.

It is important to document your sources as you write. Avoid neglecting this otherwise you could have insurmountable challenges later on like not being able to remember the source of the information.

Tip 5 – Editing grammar

Become acquainted with the most frequently used rules of grammar and writing style before you start writing. Minimise bad grammar and correct grammatical errors

Be on the look out for errors in syntax, punctuation,  capitalisation, hyphenation and eliminate unnecessary adjectives and adverbs.

Tip 6 –  Sentences

Rewrite sentences if they are long and ungainly. You want them to be short, straight forward, and to the point.

Tip 7  – Remove repetitive words

Writers tend to overuse certain words. Remove the ones that you overuse and consult Roget’s Thesaurus to help you to find fresh and alternative words.

Tip 8 – Hold reader attention

To hold the attention of the reader format your text to make it reader friendly. Use sub-headings to break up the chapters.

Tip 9 – Editing software

Run your manuscript through some editing software like Grammarly to identify passive voice, repetitive words, incorrect comma usage, typos, and bad sentence structure. There is even a plagiarism checker.

Tip 10 – Read book aloud

You will identify more errors by taking the time to read your book aloud.

Tip 11 – Rework manuscript

Once you’ve done a second draft give yourself another break from your manuscript.  Put it away and come back to it sometime later. Then start reworking the third draft and fix all the errors.

Tip 12 – Beta readers

Give your manuscript to a few trusted beta readers. Get their feedback because they will enviably see mistakes that you have missed.

editing

Tip 13 – Proofread

Once you have fixed more errors proofread your manuscript.

Learning how to self-edit your manuscript is not an easy task. However, it is worthwhile doing the hard yards even if it is laborious.

By going the extra mile working on your manuscript you will publish something for which you will be proud.

The final stage in editing is to give your manuscript to a professional editor who will fine tune it and make your manuscript the best it can be.

To learn more about writing, self-publishing, and marketing your book ACCESS HERE the How To Become A Self-Published Author subscription program which consists of weekly online lessons that educate, motivate and inspire.

Marji Hill

Author and Coach

 

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Fast Self-Publishing Online

Advantages Of Print On Demand

Advantages Of Print On Demand

 

 

November 2007 put an end to the high costs of self-publishing with the advent of Amazon’s Kindle Direct Publishing (KDP). From this time on the advantages of Print on Demand(POD) revolutionised the publishing industry.

Traditional publisher

Up until this point, the first option for getting a book published was to negotiate a publishing deal with a traditional publisher with the likes of Macmillan, Angus & Robertson, Allen & Unwin, Heinemann among many others.  

Self-publish

The second option was to self-publish. This meant finding a printer to do a large print run and then having to distribute and sell the books yourself.   

This old method of self-publishing meant risking $20,000, $30,000 or even more to self-publish a book. 

If you had surplus funds to invest and you were prepared to risk that money then fine. But many authors were fearful of risking thousands of dollars to do a large print run. 

You needed to get a return on the investment. Naturally, for many authors, this was a fearful thing to do. What if you didn’t succeed in getting your books sold?

If the author did not sell their books thousands of copies could end up sitting in boxes and boxes taking up space in the garage or someone else’s garage. 

I saw this happen so many times. I even used to store boxes of books belonging to other authors in my own home.

 

Print On Demand

A changed publishing landscape

 

The publishing landscape had changed.

  • No more did authors have to get past the gatekeepers to land a traditional publishing deal.
  • No more did authors have to self-publish and do a large print run.
  • No more did authors have to face the high costs of getting their book designed, formatted and book cover made
  • No more did authors have to invest in a large print run, then face the issues of storage, and how to get a return on investment

Advantages of Print On Demand

 

The concept of print on demand(POD) transformed the publishing world. Instead of investing large sums of money for giant print runs POD meant you could order and print just one book, or ten books, one hundred books or more. If you wanted just two paperbacks, for instance, you could order just the two.

Very simply the POD model allowed you to order a book, print a book, and be able to do this one at a time.

Amazon had set up two publishing platforms. 

Kindle Direct Publishing (KDP) was Amazon’s eBook publishing platform and its CreateSpace used the POD model for paperbacks. In 2018 CreateSpace, however,  merged into KDP so from that time on you could publish both Kindle eBooks and paperbacks on KDP.

POD eliminated the need to invest thousands of dollars doing large print runs. Substantial economic barriers had been removed and authors could publish their books on a low budget, as low as $200 or less, or even for nothing at all. 

With the POD model, authors could market their books throughout the world, sell their works, and not have to worry about holding inventory, storing books, or monitoring stock levels.

Benefits of Amazon

 

One of the great benefits of publishing on Amazon was its domination of the world book market. Customers were there ready to buy and pay for books with their credit cards. 

With just a click a Kindle eBook was delivered immediately to the free Kindle app on their computer, iPad or smartphone. Because of Amazon’s Expanded Distribution, both paperbacks and eBooks had access to global markets through the Amazon distribution channels.

Royalties were high – 70% for Kindle eBooks and 60% for paperbacks. Authors retained their rights, their books were published within hours, there was no need for inventory, and book cover and design tools were supplied. 

While there might be some costs involved for the preparation of eBook and paperback manuscripts there was zero cost for actually publishing your work on Amazon. These benefits made publishing on Amazon a no brainer.

The concept of POD transformed the way you could publish a book.

Amazon was the game-changer.

Print On Demand is affordable

 

Print On DemandWith POD, the costs associated with having inventory had gone. It was affordable, it was efficient, and you had the freedom of printing anywhere from one (1) to ten thousand (10,000) copies of a particular title.

Keeping your book in print is these days an outdated concept. With POD your book remains in an online database and it is only printed when it is required.

Given the escalation of interest in the new way to publish multiple companies, products and services are flourishing throughout the world that is specifically designed to service this new self-publishing industry.

Marji Hill

Author and Coach

 

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How To Be Creative In Lockdown

How To Be Creative In Lockdown

 

Despite all the negatives associated with lockdown – uncertainty, loss of income, fear, physical separation from loved ones, lack of social interaction, losing freedom, and the inability to lead a normal existence, let’s see how lockdown in this pandemic can be used creatively.

Lockdown could be the perfect opportunity to do all the things you never had time to do before. If you are a writer or artist, or some other kind of creative, count yourself lucky.

 

Creative

If you like to be creative maybe writing a book, self-publishing, making artwork, writing an article, building a website, anything of a creative nature – means that you have a project that you can throw yourself into. In a lockdown, there is every chance that you have more time on your hands.

You could be so busy that you wouldn’t have time to be lonely or bored.

Using time productively

 

You may very well have more time but are you using it productively or creatively?

Perhaps the temptation is there to stay in bed for another hour or two. Perhaps you are lacking the motivation to do anything, or perhaps you just don’t feel like doing any of the things you think you should be doing. You just procrastinate.

A common challenge for many aspiring authors and self-publishers is time – just not having enough time. If you want to manage yourself better in this regard

  • get some clarity on what it is you’d like to achieve.
  • examine what you are doing with the extra time you now have available.
  • do a time audit.

Time

Time audit

 

With TIME there are 24 hours day 7 days a week. That is absolute.

If you are challenged by time and find yourself frittering it away in lockdown identify the things you are doing that drain your time.

How does time get away from you?

Do you know what you are actually doing with your time?

If you are struggling because you are losing time do a time audit. This means tracking what you do each day over a 24 hour period and breaking this up into 30-minute time slots.  

This is a brutal exercise but it helps you to be honest with yourself. It gives you a baseline of how you are actually spending your time, and you may not like the results.  

A time audit can pinpoint those areas of your day that you need to work on and then you can plan ways in which you can generate more creativity.

Once you have completed the time audit analyse your data. What things have you been doing that have actually been stealing your time?

Did a family member distract you? Was there something on the television you just had to watch? Did you get sidetracked by doing a bit of housework? Did you start reading all your emails? Were you surfing the net?

Identify the pattern in your day to day activities and see where you are losing time.

Move forward and manage yourself more effectively. You will find more creative time by examining your activities and ranking them.

  • Identify the tasks that should take up most of your time
  • Identify tasks that are important but which are not a top priority
  • Identify tasks or activities that blatantly waste your time.

When you manage yourself and your time successfully and practise it, you will find more time to be creative. You will still fulfil life’s obligations and have the time for some rest and recreation.

The top-secret to time management rests in understanding why you are pursuing a creative goal like producing a book, and then learning to prioritise tasks. It is this ability to prioritise and select the tasks that will drive you forward to your ultimate goal.

Apply these methods to living in lockdown and make the best of your extra time. Take advantage of this and tap into your creativity. 

Eliminate what is not necessary and arrive at a mental space in which you can move forward in your quest to achieving whatever it is you desire. Let lockdown be rewarding for you. 

Most importantly keep safe.

Marji Hill

Author and Coach

 

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Suffering From Lockdown Blues?

Suffering From Lockdown Blues?

 

 

If you are an author and are in lockdown, the challenge is to keep not only physically active but to ensure your brain is mentally active too.

Lockdown trauma

 

We live in an era of terrible uncertainty. For many lockdowns mean the trauma of losing income, not being able to connect physically with loved ones, being unable to engage in normal social activity, and not knowing what the future holds.

It’s a time when fear can take its toll.

Unfortunately, there seem to be no real answers; people are afraid and anxious.

Lockdown means you cannot physically connect as you would normally because of social distancing.

There is the challenge of loneliness which is not good for mental health. While physical contact is not an option in lockdown areas, it is possible with technological advances to connect with others through other means than just the telephone. 

Zoom, Facetime, and social media allow for a degree of connection and making contact with family and friends this way is preferable to having no connection at all.

Creative activity

 

Write a book

Count yourself lucky if you have a creative disposition. A project such as writing a book, an article, painting a picture, making jewellery, or some other kind of creative pursuit – means that you have a project that doesn’t have to start and finish all in one day. 

In the lockdown days ahead you have something to look forward to and which can absorb you.

I’ve spoken with a number of writers about their experience with the lockdown. Writing is a solitary pastime the implication being that for some lockdown is no real issue. Life in lockdown is not very different to their norm.

If you feel low because of self-isolation and are lonely, perhaps it’s possible to find comfort and satisfaction by becoming involved in some television episodes, or reading a book, or watching a movie that you can escape into.

Lockdown is the perfect time to do many of the things you never had time to do before. You probably find that you have more time, would I be right?

If you find that you have more time, lockdown may be the perfect opportunity to do all the things you never had time to do before. Doing that household chore like cleaning out the cupboard, rearranging a room, making a painting, learning a new language, writing the book you’ve always wanted to write, taking up a new hobby, putting together a jigsaw, reading a book could mean becoming so busy that you wouldn’t have time to be lonely or bored.

While the pandemic may be forcing us to be physically apart from loved ones and friends, in other ways, it has us coming together to support and encourage one another through other means like more telephone calls, WhatsApp, and Zoom. 

Lockdown can be a time in which you can unleash your creativity and use these tough times as a stimulus to get that book written and do all the things that you have spent years simply dreaming about.

 

Marji Hill

Author and Coach

 

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Amazon Or IngramSpark?

Amazon Or IngramSpark?

 

 

If you are planning to self-publish your book you may well ask: “Should I publish with Amazon or IngramSpark?”

In the world of independent publishing, dominant industry players are Amazon and IngramSpark. 

Some self-publishers take the Amazon route while others go with Ingram.

This raises the question. Which is better? Amazon or IngramSpark? 

Offerings

 

Both Amazon and IngramSpark offer:

  • Print On Demand (POD)
  • eBooks

While publishing on Amazon is free and there is no charge for revisions, IngramSpark does cost. On IngramSpark you pay $49 to publish and there is a fee for revisions.

Three common elements in both platforms are:

  • As the author, you are the publisher
  • Amazon and IngramSpark are the printers 
  • Distribution channels include the Amazon online shop, online stores, bookstores, libraries, and academic institutions

With Amazon’s KDP if you choose to expand your reach into other online booksellers, bookstores, libraries, and academic institutions that are not part of the Amazon ecosystem you can do so by selecting “Expanded Distribution”.

At one level IngramSpark is just like KDP, but it doesn’t have or own its sales platform like Amazon. But it does help you to reach bookstores and libraries.  

A major benefit of using IngramSpark, says Karin Wiberg, is that bookshops and other brick-and-mortar retailers are already used to buying books from Ingram. They are used to the distribution channel that is available.  

This brings us back to the question: should you as a self-publisher use the Amazon platform or IngramSpark?

Use both platforms

Print On Demand 

The solution is to use both. They complement each other. Not only that, but both platforms have a collaborative relationship.

In an IngramSpark blog Robin Cutler says “Ingram and Amazon enjoy a very collaborative relationship where human beings on both sides work tirelessly to improve the experience for our collective publisher and author content providers.”

Where the Amazon model is based on the classic direct sales method and facilitates the author-publisher selling directly to its customers IngramSpark is more traditional involving a middle-man who buys from IngramSpark and distributes to customers.

The benefit of IngramSpark model

 

The real benefit of IngramSpark is that libraries and bookstores will buy through IngramSpark whereas they are unlikely to purchase from Amazon.  

Booksellers get a wholesale discount when buying through  IngramSpark and there is a returns policy. Wholesale discounts and a returns policy are not offered by Amazon.

By using both platforms self-publishers can maximise their marketing reach.

When starting out as a self-publisher keep things simple. Do your apprenticeship with Amazon and publish both Kindle eBooks and paperbacks.

Down the track, you may very well want to widen your distribution channels to maximise sales and profits by having your book distributed to libraries and bookstores. In which case use the IngramSpark platform as well.

If you plan on using IngramSpark as well

  1. Purchase your own ISBN from My Identifiers
  2. Set up your book on Amazon’s KDP but do not enable Expanded Distribution
  3. Then set up IngramSpark

As I mentioned earlier these two giants have a collaborative relationship so if you want to maximise your reach and maximise your potential market throughout the world you should think about publishing with both Amazon and IngramSpark.

How To Become A Self-Published Author Program

If you want to write a book within 30 days, publish it without breaking the bank, get it to market within 24 hours, and launch it successfully then this subscription program of 28 weekly online lessons may be for you. 

Learn every aspect of the self-publishing journey with the How To Become a Self-Published Author program.

 

Marji Hill

Author and Coach

 

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Market Your Books To Libraries

Market Your Books To Libraries

 

 

 

Market your books to Australian libraries

 

Does the concept of earning a passive income from getting your books into Australian libraries interest you?

If as a result of your marketing efforts you succeed in getting your books into public and educational lending libraries it is possible to generate a substantial, passive income that can go on for many years.

The Australian government has a program that compensates authors, publishers and other creators in recognition of income they lose when their books are borrowed in public and educational lending libraries.

 

market to Australian libraries

Public Lending Rights

The program is Public Lending Right (PLR) and Educational Lending Right (ELR).

These two programs are also designed to support the enrichment of Australian culture by encouraging the growth and development of Australian writing.

As an Australian book publisher or author, and this includes self-publishers, you may be eligible to be a recipient of the PLR and ELR programs.

Assuming you qualify, it means that every year you can receive a payment from the government for having your books in libraries.

Eligibility

How do you know if you are eligible? You need to visit the Public Lending Rights website.

Check your eligibility to receive PLR/ELR.

If you are eligible, your payment will be based on:

  • the estimated number of your books held in public and educational lending libraries;
  • the proportion of the royalties you receive for your books;
  • and the applicable rates for PLR payments and ELR payments.

This program applies to print books; as yet it does not include eBooks.

Before you attempt to claim PLR/ELR for your books there are certain pieces of the jigsaw that have to be put together before you make a claim.

Steps to making a claim

 

1. First of all, you need to buy an ISBN and register your book with an ISBN with Thorpe Bowker at My Identifiers.

Complete the registration and put the ISBN on the back of your title page, also known as the copyright page, of your forthcoming book.

2. Go to National Library of Australia and provide the details of your upcoming book with the Prepublication Data Service.

3. When the print version of your book is published send a copy of it to the National Library of Australia for Legal Deposit.

Australian publishers and self-published authors are required to send a copy of their print books to the National Library and relevant State Libraries for legal deposit. The legal deposit ensures that a comprehensive collection of published material relating to Australia and its people is preserved for the community and future generations.

Once you’ve got an ISBN for your book with My Identifiers, completed your Prepublication Data with the National Library of Australia, and sent a copy of your book to the Legal Deposit at the National Library of Australia, you can then proceed to claim your book for Public Lending Right and Educational Lending Right.

Just doing a claim for PLR, though, is not enough.

You will need to market your books to Australian Libraries.

If you want to understand more about getting a long term passive income from having your books in Australian libraries then schedule a complimentary strategy call with me.

 

Marji Hill

Author and Coach

 

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How To Sell Books Offline

How To Sell Books Offline

 

 

In this digital age, there is still marketing power promoting books offline. While the focus for launching your book these days is online an author can get fast results when they learn how to sell books offline.

There is a multiplicity of strategies to market and promote your book offline! A little bit of creativity adds to the effectiveness of offline strategies.

Make sales fast

 

Promoting your book offline can actually generate fast results and what does every author desire? Sales, of course – book sales.

There are unique, cost-effective and advantageous ways when marketing offline for getting in touch with potential clients.

Book launches, book signings, author talks, author interviews on radio and television, newspaper articles, a speaker’s circuit, flyers, and personal networking are proven and tested methods for marketing your book. These strategies can be leveraged to your advantage once you focus on your target audience.

Book launch party

 

Book launchWhen I self-published my first book on Amazon – both as an eBook and as a paperback – I organised a physical book launch. My venue was the Resident’s Lounge in the Q1 Tower on the Gold Coast.

In readiness, for the launch, I purchased a number of author copies of the paperback and had them shipped to my Australian address from the United States. This was long before Amazon started printing books in Australia.

Launch party mechanics

 

Once those books actually arrived here I started planning my book launch party.

An influential businessman agreed to be the guest of honour and his role was to officially launch my book. 

I sent out email invitations to the book launch and I made sure there was an RSVP date on the invitation. A friend did the catering and there was a delicious array of canapes, cheese and wine.

At the entrance to the launch room was a registration table supervised by a launch team member. As the guests arrived they would register their name, email address and mobile number the purpose, of course, being to grow my email list.

There was a sales table displaying my books. I wanted to facilitate immediate sales and made sure my merchant facility was available for credit card transactions. Another launch team member was responsible for “manning “ the sales table.

About 30 people attended the launch. The end result of this launch party was book sales and lots of promotion. Among the guests were people that I’d never met before so I was expanding my personal network as well.

Book launch

A reporter was present and I remember her providing me with quite a lot of online publicity about the event.

This book launch achieved its purpose: books sales, overall promotion and a wonderful personal networking opportunity.

Book launch venues

 

I’ve done a lot of book launches in my publishing career and some of the venues have included

  • Sydney Opera House
  • National Library of Australia
  • Parliament House, Canberra
  • a Sports Club
  • Art galleries

Various high profile personalities – government ministers, distinguished academics, Indigenous leaders – have launched my books.

Not every book launch has been a high profile event. There’s been room for low key events as well. Often I’ve done small, intimate launches with just a few people in the home. 

It doesn’t matter what kind of launch you have. The bottom line is – will your book launch event result in sales and good promotion.

Flyers

When you have a book launch or book signing or any kind of promotion create an attractive flyer. You can do this for free in Canva.  

It really doesn’t take a lot of effort or money to create an attractive flyer for your book. The flyer must be eye-catching and should include pertinent details such as your name, a reproduction of the book’s cover, details such as your website, email address and mobile number together with the date, time and place of the event. And don’t forget an RSVP date.

Flyers are then placed in strategic places where your target audience hangs out. Bookshops, libraries, churches schools, other appropriate places.

Combine offline methods with online strategies

 

While there is great merit in exploring offline opportunities to launch and promote your book there is even power when you combine offline marketing methods with online strategies.

Facebook Live is very powerful. Your physical book launch can be promoted online as a Facebook Event. Author interviews can be turned into YouTube videos. And of course, there are promotions that you can do on various social media platforms.

At the end of the day with selling books offline I encourage you  – just be creative and think outside the box.

Marji Hill

Author and coach

 

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