How To Market Your Book

How To Market Your Book




“I don’t know how to market my book.” This is a real concern among aspiring authors. I understand you probably feel apprehensive about having to handle your own marketing to make sales when you first self-publish your book, so knowing how to market your book is a challenge.

There is a multitude of strategies you can use to promote your book and reach your target audience. Here are just 8 tips to help you start your marketing journey.

Target audience

Target market

Define your target audience. identify your ideal readers and understand their interests and behaviours. This will help you tailor your marketing efforts to reach them effectively.

Even before you start writing your book, you should make sure you know the kind of book you want to write, and who will want to read it.

Author platform

Build an author platform. Establish a presence on social media platforms, create a website or blog, and engage with your readers.  

Your website is where you establish your brand persona. It’s your hub.

Invite people to your website to learn more about you. It’s where people will go when they want to follow you and find out more about you. From here you will build a following and connect with potential readers.

Book reviews

Encourage readers to review your book on platforms like Amazon or Goodreads. Positive reviews can help boost your book’s visibility and credibility.

Book giveaways

Consider offering free copies of your book through giveaways or contests. This can create a buzz and attract potential readers.

With Amazon Kindle Direct Publishing (KDP) Select you can do a 5-day free promotion to help you get your book noticed and build up those all-important reviews on Amazon.

Paid Advertising

Paid advertising is an option either on social media platforms like Facebook or Amazon.


Participate in book events: Attend book fairs, author readings, local writer’s groups, and other book-related events to connect with readers and promote your book.


Work with bloggers, or social media influencers to promote your book to their followers.

Email marketing

Email marketing

Email marketing is very powerful. Build an email list and send out newsletters or broadcasts to keep your readers informed about your book and other related news.

Creating and maintaining an email list is one of the best things you can do to secure the sales of your current and future books. You can develop a real relationship with your email subscribers and turn them into paying customers. 

Marketing a book takes time and effort. You need to be persistent and keep trying different strategies until you find out what works best for you.

Marji Hill

Author and Coach

Join Facebook Group: Fast Self-Publishing Online


Leave a Reply

Your email address will not be published. Required fields are marked *