First-Time Author Mistakes
First-Time Author Mistakes
Self-publishing your first book is an exciting journey, but it comes with a learning curve. Many first-time authors fall into common traps that can hurt their book’s quality, sales, and long-term success. Here are 10 first-time author mistakes and how you can avoid them.
1. Skipping Professional Editing
Even the best writers need editors. Typos, plot holes, and awkward phrasing can make your book unreadable. Hire a professional editor, or at least a proofreader, to polish your manuscript.
2. Using a DIY Book Cover

A poor-quality cover screams “amateur.” Readers judge books by their covers—invest in a professional design that fits your genre and grabs attention.
3. Rushing the Publishing Process
Excitement can lead to releasing a book before it’s ready. Take your time with revisions, formatting, and quality checks. A rushed release often leads to poor reviews.
4. Neglecting Formatting
A poorly formatted ebook or paperback creates a frustrating reading experience. Use tools like Vellum, Atticus, or hire a formatter to ensure your layout looks professional on all devices.
5. Not Researching the Genre Market
Publishing without understanding reader expectations in your genre can be a big misstake. Study top-selling books to learn about pacing, tone, and cover design.
6. Failing to Build an Audience Before Launch
Don’t wait until your book is live to start promoting. Build an email list, post content on social media, and engage with readers in relevant communities well before launch day.
7. Ignoring Keywords and Categories on Amazon
Amazon is a search engine. Use relevant keywords and select the right categories to make your book more discoverable.
8. Setting Unrealistic Expectations
Overnight success is rare. Understand that building a writing career takes time, persistence, and multiple books.
9. Avoiding Marketing

“I just want to write” isn’t a strategy. Marketing is essential. Learn the basics of email marketing, ads, and social media—or find someone who can help.
10. Not Asking for Reviews
Reviews drive sales and credibility. Ask readers (politely) to leave reviews on Amazon and Goodreads after they finish your book.
Avoiding these common pitfalls can save you time, money, and frustration. With patience and preparation, you can set yourself up for self-publishing success.
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If you decide that self-publishing your book is for you, learn more about it in my free, online, live class. Secure your place now by clicking the green button below.
Marji Hill
Author and Coach





















