How To Market Your First Book

How To Market Your First Book

 

 

Marketing a book is complex and learning to market your first book can be overwhelming. Authors freak out about it.

Many authors just want to write and do not want to bother with being involved in the business side of their writing. But the reality is if you want to be a successful creative, marketing is essential.

Those very first steps

What might be the first few steps for getting started with marketing your book?

You are a first-time author, yes? You are starting out with no track record, yes? Then you need to be inventive to get the word out about your book.

Who is your book for? Does your book have a defined market? Who do you think would want to read or buy your book?

1. Start an email list

Ask yourself – who do you know in your own circle of influence that might be interested in learning about your book and possibly purchasing it?

Names list

Brainstorm and come up with a list of names. 

  • People you know in your immediate circle of influence
  • Friends on Facebook
  • People in groups you are part of
  • People with whom you share common interests.

Make a list of their names, email addresses, and mobile phone numbers. Double-check with these people that they are happy for you to have their details. Also, check that they are happy for you to contact them either by email or by phone.

You are doing this before you even get into the business of email marketing with an autoresponder and associated legal issues to do with privacy laws.

I’m simply suggesting that when you want to market your first book take baby steps to get the word out.

Once you’ve started with a list send a personal email to these people telling them about your book. Don’t forget to provide a link as to where they can buy your book.

Do not at this stage send out a bunch of emails in a group; they might just end up in the recipient’s junk mail and you don’t want this to happen.

Keep these first emails very friendly and personal.

Once you’ve started a names list you can then graduate to setting up an email marketing platform with a website or landing page, an autoresponder and a lead magnet to capture more leads.

 

2. Have a book launch

When starting in self-publishing authors are usually interested in one thing – sales. By taking those first few baby steps offline it is possible to get immediate sales.

book sales

Organise a book launch. This could be as simple as inviting a few people to your home to tell them about your book or you might even meet at a coffee shop or club.

A book launch can range from a simple, low key gathering in the home to a more formal event held at a public venue.

Book launches, book signings, author talks, author interviews on community radio, promotional flyers, and personal networking are proven and tested methods for marketing your book which can be leveraged to your advantage once you focus on your target audience.

Other methods of marketing

After you’ve taken these first baby steps in the offline space you can start exploring other methods of marketing. Build your author platform but this will take time. It’s not something that happens overnight.

Building a website

Your website is your hub from where you communicate with your readership. You’ll set up a lead magnet, have an autoresponder, write blog posts, and send out broadcasts to your email list on a regular basis. You’ll include an author bio, a sales page, social media links, blog posts, and contact details.

Get reviews

You’ll be wanting to get reviews both editorial reviews and customer reviews for social proof.

Social media

A social media presence is important with a Facebook page, a possible Facebook group, being part of other Facebook groups, LinkedIn, Twitter, Pinterest.

You may be interested in setting up a YouTube channel or starting a podcast.

Pre-publication marketing

An area commonly neglected by first-time authors and which starts prior to writing the book is Market Research. Make sure you are writing a book that has a potential market. You don’t want to go to all the effort of producing a book only to discover that no one is interested in your book. It has no market.

Other prepublication marketing tips include designing a stunning cover, deciding on a keyworded title, and paying attention to an attractive interior. There is the business of selecting appropriate metadata like the title, categories, keywords and book description.

If you brainstorm all the various ways you can go about marketing your book it is possible to come up with at least 40 if not more methods. It is too overwhelming to cope with all of them at once.

When starting out keep it simple by taking baby steps. The best place to start is with your immediate circle of influence.

Master one marketing method at a time. Then move on to the next. Over time as you learn you will grow your repertoire of marketing methods and find out what works best for you.

To learn more about writing, self-publishing, and marketing your book ACCESS HERE the How To Become A Self-Published Author subscription program which consists of weekly online lessons that educate, motivate and inspire.

Marji Hill

Author and Coach

 

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13 Book Editing Tips For Insiders Only

13 Book Editing Tips For Insiders Only

 

 

The first draft of your manuscript is finished so probably you’ll be in need of some book editing tips. You now need to focus on editing and wonder if the manuscript should be given to a professional editor?

Along the way you’ve tried to reduce the mistakes in your text but it has been a daunting experience. You’ve not realised that there are methods for editing your own work.

You could have done with some editing tips early in the piece.

Go through the process of self-editing before handing your book over to a professional editor. Get your manuscript to an advanced level and then you’ll be able to reduce your editing costs.

In addition the exercise of self-editing will make you more sensitive to editorial issues and this in turn will help you to improve your writing next time round.

self-edit

 

Here are 13 tips for self-editing your manuscript.

Tip 1 – Print the manuscript

Once you have completed the first draft of your manuscript print it out. This way it looks more like a physical copy of your book.

Tip 2 – Take a rest from your manuscript

Put your manuscript away. Lock it in a drawer or filing cabinet and leave it there for a week or two. Do not look at it. Give yourself a rest from the project.  

Tip 3 – Structure

After taking the break look at the manuscript with fresh eyes. First of all, examine its structure. Check the order of the chapters. Ensure there is a logical sequence.

Sections of text may need to be rewritten to make the writing more clear. The text must flow taking the reader logically from one place to the next so that they have a transformational experience.

Watch out for repetition. Keep sentences simple and straight forward. You want your message to be easily understood and precise.

Tip 4 – Check facts

Your facts might need to be substantiated by referring to the source of your information. Document your sources immediately and put these references into a section at the end of the chapter or at the end of the book.

It is important to document your sources as you write. Avoid neglecting this otherwise you could have insurmountable challenges later on like not being able to remember the source of the information.

Tip 5 – Editing grammar

Become acquainted with the most frequently used rules of grammar and writing style before you start writing. Minimise bad grammar and correct grammatical errors

Be on the look out for errors in syntax, punctuation,  capitalisation, hyphenation and eliminate unnecessary adjectives and adverbs.

Tip 6 –  Sentences

Rewrite sentences if they are long and ungainly. You want them to be short, straight forward, and to the point.

Tip 7  – Remove repetitive words

Writers tend to overuse certain words. Remove the ones that you overuse and consult Roget’s Thesaurus to help you to find fresh and alternative words.

Tip 8 – Hold reader attention

To hold the attention of the reader format your text to make it reader friendly. Use sub-headings to break up the chapters.

Tip 9 – Editing software

Run your manuscript through some editing software like Grammarly to identify passive voice, repetitive words, incorrect comma usage, typos, and bad sentence structure. There is even a plagiarism checker.

Tip 10 – Read book aloud

You will identify more errors by taking the time to read your book aloud.

Tip 11 – Rework manuscript

Once you’ve done a second draft give yourself another break from your manuscript.  Put it away and come back to it sometime later. Then start reworking the third draft and fix all the errors.

Tip 12 – Beta readers

Give your manuscript to a few trusted beta readers. Get their feedback because they will enviably see mistakes that you have missed.

editing

Tip 13 – Proofread

Once you have fixed more errors proofread your manuscript.

Learning how to self-edit your manuscript is not an easy task. However, it is worthwhile doing the hard yards even if it is laborious.

By going the extra mile working on your manuscript you will publish something for which you will be proud.

The final stage in editing is to give your manuscript to a professional editor who will fine tune it and make your manuscript the best it can be.

To learn more about writing, self-publishing, and marketing your book ACCESS HERE the How To Become A Self-Published Author subscription program which consists of weekly online lessons that educate, motivate and inspire.

Marji Hill

Author and Coach

 

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Advantages Of Print On Demand

Advantages Of Print On Demand

 

 

November 2007 put an end to the high costs of self-publishing with the advent of Amazon’s Kindle Direct Publishing (KDP). From this time on the advantages of Print on Demand(POD) revolutionised the publishing industry.

Traditional publisher

Up until this point, the first option for getting a book published was to negotiate a publishing deal with a traditional publisher with the likes of Macmillan, Angus & Robertson, Allen & Unwin, Heinemann among many others.  

Self-publish

The second option was to self-publish. This meant finding a printer to do a large print run and then having to distribute and sell the books yourself.   

This old method of self-publishing meant risking $20,000, $30,000 or even more to self-publish a book. 

If you had surplus funds to invest and you were prepared to risk that money then fine. But many authors were fearful of risking thousands of dollars to do a large print run. 

You needed to get a return on the investment. Naturally, for many authors, this was a fearful thing to do. What if you didn’t succeed in getting your books sold?

If the author did not sell their books thousands of copies could end up sitting in boxes and boxes taking up space in the garage or someone else’s garage. 

I saw this happen so many times. I even used to store boxes of books belonging to other authors in my own home.

 

Print On Demand

A changed publishing landscape

 

The publishing landscape had changed.

  • No more did authors have to get past the gatekeepers to land a traditional publishing deal.
  • No more did authors have to self-publish and do a large print run.
  • No more did authors have to face the high costs of getting their book designed, formatted and book cover made
  • No more did authors have to invest in a large print run, then face the issues of storage, and how to get a return on investment

Advantages of Print On Demand

 

The concept of print on demand(POD) transformed the publishing world. Instead of investing large sums of money for giant print runs POD meant you could order and print just one book, or ten books, one hundred books or more. If you wanted just two paperbacks, for instance, you could order just the two.

Very simply the POD model allowed you to order a book, print a book, and be able to do this one at a time.

Amazon had set up two publishing platforms. 

Kindle Direct Publishing (KDP) was Amazon’s eBook publishing platform and its CreateSpace used the POD model for paperbacks. In 2018 CreateSpace, however,  merged into KDP so from that time on you could publish both Kindle eBooks and paperbacks on KDP.

POD eliminated the need to invest thousands of dollars doing large print runs. Substantial economic barriers had been removed and authors could publish their books on a low budget, as low as $200 or less, or even for nothing at all. 

With the POD model, authors could market their books throughout the world, sell their works, and not have to worry about holding inventory, storing books, or monitoring stock levels.

Benefits of Amazon

 

One of the great benefits of publishing on Amazon was its domination of the world book market. Customers were there ready to buy and pay for books with their credit cards. 

With just a click a Kindle eBook was delivered immediately to the free Kindle app on their computer, iPad or smartphone. Because of Amazon’s Expanded Distribution, both paperbacks and eBooks had access to global markets through the Amazon distribution channels.

Royalties were high – 70% for Kindle eBooks and 60% for paperbacks. Authors retained their rights, their books were published within hours, there was no need for inventory, and book cover and design tools were supplied. 

While there might be some costs involved for the preparation of eBook and paperback manuscripts there was zero cost for actually publishing your work on Amazon. These benefits made publishing on Amazon a no brainer.

The concept of POD transformed the way you could publish a book.

Amazon was the game-changer.

Print On Demand is affordable

 

Print On DemandWith POD, the costs associated with having inventory had gone. It was affordable, it was efficient, and you had the freedom of printing anywhere from one (1) to ten thousand (10,000) copies of a particular title.

Keeping your book in print is these days an outdated concept. With POD your book remains in an online database and it is only printed when it is required.

Given the escalation of interest in the new way to publish multiple companies, products and services are flourishing throughout the world that is specifically designed to service this new self-publishing industry.

Marji Hill

Author and Coach

 

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How To Be Creative In Lockdown

How To Be Creative In Lockdown

 

Despite all the negatives associated with lockdown – uncertainty, loss of income, fear, physical separation from loved ones, lack of social interaction, losing freedom, and the inability to lead a normal existence, let’s see how lockdown in this pandemic can be used creatively.

Lockdown could be the perfect opportunity to do all the things you never had time to do before. If you are a writer or artist, or some other kind of creative, count yourself lucky.

 

Creative

If you like to be creative maybe writing a book, self-publishing, making artwork, writing an article, building a website, anything of a creative nature – means that you have a project that you can throw yourself into. In a lockdown, there is every chance that you have more time on your hands.

You could be so busy that you wouldn’t have time to be lonely or bored.

Using time productively

 

You may very well have more time but are you using it productively or creatively?

Perhaps the temptation is there to stay in bed for another hour or two. Perhaps you are lacking the motivation to do anything, or perhaps you just don’t feel like doing any of the things you think you should be doing. You just procrastinate.

A common challenge for many aspiring authors and self-publishers is time – just not having enough time. If you want to manage yourself better in this regard

  • get some clarity on what it is you’d like to achieve.
  • examine what you are doing with the extra time you now have available.
  • do a time audit.

Time

Time audit

 

With TIME there are 24 hours day 7 days a week. That is absolute.

If you are challenged by time and find yourself frittering it away in lockdown identify the things you are doing that drain your time.

How does time get away from you?

Do you know what you are actually doing with your time?

If you are struggling because you are losing time do a time audit. This means tracking what you do each day over a 24 hour period and breaking this up into 30-minute time slots.  

This is a brutal exercise but it helps you to be honest with yourself. It gives you a baseline of how you are actually spending your time, and you may not like the results.  

A time audit can pinpoint those areas of your day that you need to work on and then you can plan ways in which you can generate more creativity.

Once you have completed the time audit analyse your data. What things have you been doing that have actually been stealing your time?

Did a family member distract you? Was there something on the television you just had to watch? Did you get sidetracked by doing a bit of housework? Did you start reading all your emails? Were you surfing the net?

Identify the pattern in your day to day activities and see where you are losing time.

Move forward and manage yourself more effectively. You will find more creative time by examining your activities and ranking them.

  • Identify the tasks that should take up most of your time
  • Identify tasks that are important but which are not a top priority
  • Identify tasks or activities that blatantly waste your time.

When you manage yourself and your time successfully and practise it, you will find more time to be creative. You will still fulfil life’s obligations and have the time for some rest and recreation.

The top-secret to time management rests in understanding why you are pursuing a creative goal like producing a book, and then learning to prioritise tasks. It is this ability to prioritise and select the tasks that will drive you forward to your ultimate goal.

Apply these methods to living in lockdown and make the best of your extra time. Take advantage of this and tap into your creativity. 

Eliminate what is not necessary and arrive at a mental space in which you can move forward in your quest to achieving whatever it is you desire. Let lockdown be rewarding for you. 

Most importantly keep safe.

Marji Hill

Author and Coach

 

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Suffering From Lockdown Blues?

Suffering From Lockdown Blues?

 

 

If you are an author and are in lockdown, the challenge is to keep not only physically active but to ensure your brain is mentally active too.

Lockdown trauma

 

We live in an era of terrible uncertainty. For many lockdowns mean the trauma of losing income, not being able to connect physically with loved ones, being unable to engage in normal social activity, and not knowing what the future holds.

It’s a time when fear can take its toll.

Unfortunately, there seem to be no real answers; people are afraid and anxious.

Lockdown means you cannot physically connect as you would normally because of social distancing.

There is the challenge of loneliness which is not good for mental health. While physical contact is not an option in lockdown areas, it is possible with technological advances to connect with others through other means than just the telephone. 

Zoom, Facetime, and social media allow for a degree of connection and making contact with family and friends this way is preferable to having no connection at all.

Creative activity

 

Write a book

Count yourself lucky if you have a creative disposition. A project such as writing a book, an article, painting a picture, making jewellery, or some other kind of creative pursuit – means that you have a project that doesn’t have to start and finish all in one day. 

In the lockdown days ahead you have something to look forward to and which can absorb you.

I’ve spoken with a number of writers about their experience with the lockdown. Writing is a solitary pastime the implication being that for some lockdown is no real issue. Life in lockdown is not very different to their norm.

If you feel low because of self-isolation and are lonely, perhaps it’s possible to find comfort and satisfaction by becoming involved in some television episodes, or reading a book, or watching a movie that you can escape into.

Lockdown is the perfect time to do many of the things you never had time to do before. You probably find that you have more time, would I be right?

If you find that you have more time, lockdown may be the perfect opportunity to do all the things you never had time to do before. Doing that household chore like cleaning out the cupboard, rearranging a room, making a painting, learning a new language, writing the book you’ve always wanted to write, taking up a new hobby, putting together a jigsaw, reading a book could mean becoming so busy that you wouldn’t have time to be lonely or bored.

While the pandemic may be forcing us to be physically apart from loved ones and friends, in other ways, it has us coming together to support and encourage one another through other means like more telephone calls, WhatsApp, and Zoom. 

Lockdown can be a time in which you can unleash your creativity and use these tough times as a stimulus to get that book written and do all the things that you have spent years simply dreaming about.

 

Marji Hill

Author and Coach

 

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Amazon Or IngramSpark?

Amazon Or IngramSpark?

 

 

If you are planning to self-publish your book you may well ask: “Should I publish with Amazon or IngramSpark?”

In the world of independent publishing, dominant industry players are Amazon and IngramSpark. 

Some self-publishers take the Amazon route while others go with Ingram.

This raises the question. Which is better? Amazon or IngramSpark? 

Offerings

 

Both Amazon and IngramSpark offer:

  • Print On Demand (POD)
  • eBooks

While publishing on Amazon is free and there is no charge for revisions, IngramSpark does cost. On IngramSpark you pay $49 to publish and there is a fee for revisions.

Three common elements in both platforms are:

  • As the author, you are the publisher
  • Amazon and IngramSpark are the printers 
  • Distribution channels include the Amazon online shop, online stores, bookstores, libraries, and academic institutions

With Amazon’s KDP if you choose to expand your reach into other online booksellers, bookstores, libraries, and academic institutions that are not part of the Amazon ecosystem you can do so by selecting “Expanded Distribution”.

At one level IngramSpark is just like KDP, but it doesn’t have or own its sales platform like Amazon. But it does help you to reach bookstores and libraries.  

A major benefit of using IngramSpark, says Karin Wiberg, is that bookshops and other brick-and-mortar retailers are already used to buying books from Ingram. They are used to the distribution channel that is available.  

This brings us back to the question: should you as a self-publisher use the Amazon platform or IngramSpark?

Use both platforms

Print On Demand 

The solution is to use both. They complement each other. Not only that, but both platforms have a collaborative relationship.

In an IngramSpark blog Robin Cutler says “Ingram and Amazon enjoy a very collaborative relationship where human beings on both sides work tirelessly to improve the experience for our collective publisher and author content providers.”

Where the Amazon model is based on the classic direct sales method and facilitates the author-publisher selling directly to its customers IngramSpark is more traditional involving a middle-man who buys from IngramSpark and distributes to customers.

The benefit of IngramSpark model

 

The real benefit of IngramSpark is that libraries and bookstores will buy through IngramSpark whereas they are unlikely to purchase from Amazon.  

Booksellers get a wholesale discount when buying through  IngramSpark and there is a returns policy. Wholesale discounts and a returns policy are not offered by Amazon.

By using both platforms self-publishers can maximise their marketing reach.

When starting out as a self-publisher keep things simple. Do your apprenticeship with Amazon and publish both Kindle eBooks and paperbacks.

Down the track, you may very well want to widen your distribution channels to maximise sales and profits by having your book distributed to libraries and bookstores. In which case use the IngramSpark platform as well.

If you plan on using IngramSpark as well

  1. Purchase your own ISBN from My Identifiers
  2. Set up your book on Amazon’s KDP but do not enable Expanded Distribution
  3. Then set up IngramSpark

As I mentioned earlier these two giants have a collaborative relationship so if you want to maximise your reach and maximise your potential market throughout the world you should think about publishing with both Amazon and IngramSpark.

How To Become A Self-Published Author Program

If you want to write a book within 30 days, publish it without breaking the bank, get it to market within 24 hours, and launch it successfully then this subscription program of 28 weekly online lessons may be for you. 

Learn every aspect of the self-publishing journey with the How To Become a Self-Published Author program.

 

Marji Hill

Author and Coach

 

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Market Your Books To Libraries

Market Your Books To Libraries

 

 

 

Market your books to Australian libraries

 

Does the concept of earning a passive income from getting your books into Australian libraries interest you?

If as a result of your marketing efforts you succeed in getting your books into public and educational lending libraries it is possible to generate a substantial, passive income that can go on for many years.

The Australian government has a program that compensates authors, publishers and other creators in recognition of income they lose when their books are borrowed in public and educational lending libraries.

 

market to Australian libraries

Public Lending Rights

The program is Public Lending Right (PLR) and Educational Lending Right (ELR).

These two programs are also designed to support the enrichment of Australian culture by encouraging the growth and development of Australian writing.

As an Australian book publisher or author, and this includes self-publishers, you may be eligible to be a recipient of the PLR and ELR programs.

Assuming you qualify, it means that every year you can receive a payment from the government for having your books in libraries.

Eligibility

How do you know if you are eligible? You need to visit the Public Lending Rights website.

Check your eligibility to receive PLR/ELR.

If you are eligible, your payment will be based on:

  • the estimated number of your books held in public and educational lending libraries;
  • the proportion of the royalties you receive for your books;
  • and the applicable rates for PLR payments and ELR payments.

This program applies to print books; as yet it does not include eBooks.

Before you attempt to claim PLR/ELR for your books there are certain pieces of the jigsaw that have to be put together before you make a claim.

Steps to making a claim

 

1. First of all, you need to buy an ISBN and register your book with an ISBN with Thorpe Bowker at My Identifiers.

Complete the registration and put the ISBN on the back of your title page, also known as the copyright page, of your forthcoming book.

2. Go to National Library of Australia and provide the details of your upcoming book with the Prepublication Data Service.

3. When the print version of your book is published send a copy of it to the National Library of Australia for Legal Deposit.

Australian publishers and self-published authors are required to send a copy of their print books to the National Library and relevant State Libraries for legal deposit. The legal deposit ensures that a comprehensive collection of published material relating to Australia and its people is preserved for the community and future generations.

Once you’ve got an ISBN for your book with My Identifiers, completed your Prepublication Data with the National Library of Australia, and sent a copy of your book to the Legal Deposit at the National Library of Australia, you can then proceed to claim your book for Public Lending Right and Educational Lending Right.

Just doing a claim for PLR, though, is not enough.

You will need to market your books to Australian Libraries.

If you want to understand more about getting a long term passive income from having your books in Australian libraries then schedule a complimentary strategy call with me.

 

Marji Hill

Author and Coach

 

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How To Sell Books Offline

How To Sell Books Offline

 

 

In this digital age, there is still marketing power promoting books offline. While the focus for launching your book these days is online an author can get fast results when they learn how to sell books offline.

There is a multiplicity of strategies to market and promote your book offline! A little bit of creativity adds to the effectiveness of offline strategies.

Make sales fast

 

Promoting your book offline can actually generate fast results and what does every author desire? Sales, of course – book sales.

There are unique, cost-effective and advantageous ways when marketing offline for getting in touch with potential clients.

Book launches, book signings, author talks, author interviews on radio and television, newspaper articles, a speaker’s circuit, flyers, and personal networking are proven and tested methods for marketing your book. These strategies can be leveraged to your advantage once you focus on your target audience.

Book launch party

 

Book launchWhen I self-published my first book on Amazon – both as an eBook and as a paperback – I organised a physical book launch. My venue was the Resident’s Lounge in the Q1 Tower on the Gold Coast.

In readiness, for the launch, I purchased a number of author copies of the paperback and had them shipped to my Australian address from the United States. This was long before Amazon started printing books in Australia.

Launch party mechanics

 

Once those books actually arrived here I started planning my book launch party.

An influential businessman agreed to be the guest of honour and his role was to officially launch my book. 

I sent out email invitations to the book launch and I made sure there was an RSVP date on the invitation. A friend did the catering and there was a delicious array of canapes, cheese and wine.

At the entrance to the launch room was a registration table supervised by a launch team member. As the guests arrived they would register their name, email address and mobile number the purpose, of course, being to grow my email list.

There was a sales table displaying my books. I wanted to facilitate immediate sales and made sure my merchant facility was available for credit card transactions. Another launch team member was responsible for “manning “ the sales table.

About 30 people attended the launch. The end result of this launch party was book sales and lots of promotion. Among the guests were people that I’d never met before so I was expanding my personal network as well.

Book launch

A reporter was present and I remember her providing me with quite a lot of online publicity about the event.

This book launch achieved its purpose: books sales, overall promotion and a wonderful personal networking opportunity.

Book launch venues

 

I’ve done a lot of book launches in my publishing career and some of the venues have included

  • Sydney Opera House
  • National Library of Australia
  • Parliament House, Canberra
  • a Sports Club
  • Art galleries

Various high profile personalities – government ministers, distinguished academics, Indigenous leaders – have launched my books.

Not every book launch has been a high profile event. There’s been room for low key events as well. Often I’ve done small, intimate launches with just a few people in the home. 

It doesn’t matter what kind of launch you have. The bottom line is – will your book launch event result in sales and good promotion.

Flyers

When you have a book launch or book signing or any kind of promotion create an attractive flyer. You can do this for free in Canva.  

It really doesn’t take a lot of effort or money to create an attractive flyer for your book. The flyer must be eye-catching and should include pertinent details such as your name, a reproduction of the book’s cover, details such as your website, email address and mobile number together with the date, time and place of the event. And don’t forget an RSVP date.

Flyers are then placed in strategic places where your target audience hangs out. Bookshops, libraries, churches schools, other appropriate places.

Combine offline methods with online strategies

 

While there is great merit in exploring offline opportunities to launch and promote your book there is even power when you combine offline marketing methods with online strategies.

Facebook Live is very powerful. Your physical book launch can be promoted online as a Facebook Event. Author interviews can be turned into YouTube videos. And of course, there are promotions that you can do on various social media platforms.

At the end of the day with selling books offline I encourage you  – just be creative and think outside the box.

Marji Hill

Author and coach

 

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Learn Self-Publishing Fundamentals Fast

 

Learn Self-Publishing Fundamentals Fast

 

 

Self-publishing on Amazon is easy. The challenges lie in getting lost in the detail and not being able to see the wood for the trees.

Fast Track Learning Curve

 

Learning curve

 

 

 

 

 

 

In essence you

A method for fast-tracking your learning curve for understanding the steps involved in self-publishing a book on Amazon is to create a short read Kindle eBook on Amazon and then complete the project within 30 days or less.

The preparation of the manuscript involves having it edited and formatted. It is then uploaded to your KDP account.

The easiest way to create a book cover is to use the FREE KDP Cover Creator. List your eBook on KDP by simply following the prompts, and then hit the Publish button.

If you take on this challenge your learning curve will increase dramatically. And once you’ve done this for the first time, the next time around is easy.

You’ll quickly become a veteran.

Speed Up The Learning Curve

 

Low content book

If you want to speed up your self-publishing learning curve even more consider publishing a low content book?

Don’t assume that when someone talks about books, you think of a book in terms of written content. You associate a book with having text.

But what about books with minimal text or no text?

 

Low Content Books

 

The low book content industry is popular and it is a thriving business model for many self-publishers.

Those wanting to earn an income from book publishing are benefiting from creating low content books because they require minimal to zero original written content.

They include publications like:

 

  • Notebooks
  • Journals
  • Guest books
  • Colouring books
  • Word games and puzzles
  • Prompt books
  • Planners
  • Diaries
  • Activity books
  • Sketchbooks
  • Children’s books

The Benefits

 

Low content books are:

  • Quick and easy to create
  • You get a lot of experience in self-publishing fast
  • You learn the art of creating book covers that convert
  • Develop mastery of all the fundamentals for successful selling: market research, title, keywords, categories, book description 

Thousands of self-publishers have joined the low content book niche. Jumping onto this bandwagon creators have pumped out millions of publications to the extent that they have possibly even saturated the market with low-quality journals.

If you want to speed up your mastery of self-publishing on Amazon then experiment with publishing low content books. They are a fantastic stepping stone to self-publishing your mainstream books.

  • Low content books are fast and easy to make
  • Learn what’s involved in the self-publishing process
  • Build your confidence

Start with Journals

 

If you decide to dig deeper into the low content book industry you might start with notebooks or journals. After developing mastery here then experiment with more complex interiors like colouring books, logbooks, daily planners, or children’s books.

Publishing low content books, particularly ones like notebooks and journals, is a way of doing your self-publishing apprenticeship.

Quickly learn the fundamentals of self-publishing and apply these to publishing your own mainstream books.

 

Book a FREE Discovery Call (Strategy Call) with me if you’d like to learn more and discuss your ambition to write and self-publish a book.

 

BOOK HERE

 

Book Now

 

Marji Hill

Author and coach

 

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GROUP

Fast Self-Publishing Online

 

 

8 Reasons Why Authors Need An Email List

 

8 Reasons Why Authors Need An Email List

 

Email marketing

Any writer serious about their career as an author will need an email list as part of their marketing strategy. This list would have to be the most important asset they could have.

I’m sharing eight reasons why an author should have a list because email marketing is a proven marketing method and it is an excellent way of engaging an audience so that your book sells.

Not only for sales, but email marketing is also an effective method of creating exciting anticipation about the books you are planning for the future.

In the past, the precursor of the email list was the names list and this was a central marketing feature of most businesses. Then along came the internet and email marketing.

Here are 8 reasons for having an email list.

Build an email list

1. Direct contact

Sending an email to a person puts you, the author, into direct and immediate contact with them. Rather than connecting with someone via a third-party platform such as Facebook, Twitter or LinkedIn an email gives you direct access.

2. Control

You as the author are in control of your marketing when you send out email messages. You are not dependent on the distribution system of a traditional publisher. Nor do you rely on anyone else to do your marketing for you.

Most people check their emails each day so it’s your opportunity to send them your message straight into their inbox.

3. Regular contact

With email marketing, you connect with your subscribers on a regular basis. This is critical for your success.

Over time you message your subscribers about that new book you are launching, the manuscript you are currently working on or letting them know about a new blog post. The idea is to engage your followers with your brand.

Sending out emails on a regular basis keeps your subscribers informed about what you are doing as well as providing them with valuable content. 

4. Subscribers

The people that follow you are known as your subscribers. These are the ones who could be interested in buying and reading your book.

If these people have given you permission to contact them then when you release a new book you’ve got a list of potential raving fans to whom you can promote your book.

5. Build relationships

Build relationships with your subscribers. As this author-subscriber relationship evolves it eventually becomes a relationship of trust.

You keep these people up-to-date with your latest happenings and you share fresh ideas or tell them anything else that is relevant or of value. Over time this audience gets to know you, and to like you.

6. Increase income

Increase income with email list

An email list will help sales and so you will increase your income. Just imagine building a large list of subscribers of around 5,000 or 10,000 people.

Don’t you think there would be every chance that you would sell many copies of your book? Think of the difference if someone was trying to sell their book but they had no email list; they would most likely struggle.

However, with a large email list that you’ve been nurturing it’s a no brainer – you would inevitably be successful.

7. Ownership

As an author, you benefit from owning your email list. Even if you have large followings on social media platforms you still need to build your own email list.

The problem with having a large following on Facebook, Twitter, or Pinterest you don’t own those lists. How often have you heard that accounts have been blocked or suspended and you find that you have no access to your followers because you did not abide by their rules – you did not play their game and you’ve been relying on these platforms for your success.

As a priority, you need to direct your contacts to your email list the list that you own.

8. Reviewers

With an email list, you can build a list of reviewers. These become your review team – the people to whom you can send Advanced Review Copies (ARCS).

Whenever you release a new book you can tell the review team about your latest book. Those readers who receive an advanced copy of your book prior to its publication can then post a customer review on Amazon.

For these reasons then, if you want to develop a career as an author and do your own marketing, building an email list is such a valuable asset.

Book a FREE Discovery Call (Strategy Call) with me if you’d like to discuss your ambition to write and self-publish a book.

 

BOOK HERE

 

Book Now

 

Marji Hill

Author and coach

 

JOIN THE FACEBOOK

GROUP

Fast Self-Publishing Online

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