How To Promote Your Book
If you have a book ready to publish or you’ve already published a book you need to know how to promote your book.
And by the way, congratulations on reaching this point.
It doesn’t matter where readers buy your book whether it be on Amazon, from IngramSpark, Booktopia or your online store. Marketing your book is about letting readers know about your book and where they can buy it.
There are an endless array of options for promoting your book and the question is how can you cut through the noise. As a novice use at least one or two methods that work for you.
An email list would have to be the most important asset any author could have. I think it should lie at the heart of any author’s marketing campaign.
Before the advent of the internet and the concept of email marketing, we used to talk about the Names List. If you were in sales and marketing you’d be asked, “How big is your Names List?.”
The old concept of the Names List has evolved into the online space of the email list. This is your database. This marketing tool is a method for letting people know about your book.
As your email list starts to grow you will want to automate it. Automation involves having an autoresponder.
There are many autoresponders from which to choose. They range from free ones to help get you started like Mailchimp and MailerLite. Get Response also starts with a free option. Then there is Aweber and top-of-the-range autoresponders like Infusionsoft and Keap.
Once you have an autoresponder you will need to learn the protocols for list building and maintaining good hygiene for your email list.
Growing your list
To grow your list you will need a website or a landing page with a lead magnet. This is the place where new contacts subscribe to your email list.
Once a subscriber enters their name and email into the lead magnet form that information goes into your autoresponder which you use to manage your database.
As your email list grows you will send blog posts or newsletters to people on your list. You will do this regularly.
Over time as your growing email list grows, you will develop relationships with members of your list as they become your followers.
Your own audience
The email list is about establishing your audience. Over time this audience gets to know you and individuals on the list will decide if they like you and trust you.
They will want to hear from you and learn from you so they will be happy to receive your emails.
Their permission was given to you so that you can legally connect with them.
If your subscribers don’t want to hear from you they will unsubscribe but as your email list grows you are building a following that is pleased to read your email content.
Just imagine building a list of 5,000 or 10,000 people. If you have nurtured this audience and these people have become your followers isn’t there every chance that many of these people will want to purchase your book?
Many on your email will want to buy your book.
I’m sure you’ve heard the saying “The money is in the list”. As an author, you want to be able to sell your book/s. You’ve put so much love, sweat and tears into it so wouldn’t it be wonderful to be renumerated for the effort that you’ve made?
So don’t put off building your email list!
Author and Coach