Authors Revolt
Authors Revolt
In the rapidly evolving world of self-publishing, we are seeing authors revolt. Increasingly authors are looking for ways to gain more control over their work and profits.
One of the exciting trends expected to grow significantly in 2025 is the shift toward a direct-to-reader sales model. Authors sell their books directly to their readers.
Rather than relying solely on major platforms like Amazon’s Kindle Direct Publishing (KDP), many authors are choosing to sell their books directly to their readers through personal websites or dedicated platforms like Patreon, Substack, and Shopify.
Rise of direct-to-reader sales
The rise of the direct-to-reader sales model is largely driven by dissatisfaction with the limitations imposed by traditional platforms.
While giants like Amazon provide authors with a massive potential audience, they also come with several drawbacks, including reduced royalties, lack of pricing control, and limited access to customer data.
Selling directly to readers allows authors to retain a much larger portion of their revenue. By cutting out the middleman, authors can sell books at a price they think is fair while pocketing nearly 100% of the earnings.
Moreover, this approach gives authors greater flexibility in offering discounts, running promotions, or bundling their books with other content.
Building stronger connections
One of the most significant advantages of the direct-to-reader sales model is the ability to build a closer, more personal relationship with readers.
Selling your books directly to readers means that you don’t have to share royalties with a retailer or publisher. Your royalties can be paid out in hours rather than months.
This direct-to-reader sales approach means you can establish close relationships with your readers. This author-reader relationship can result in getting repeat customers and readers who want to follow you.
In addition, selling directly means authors have access to critical customer data that platforms like Amazon withhold.
By understanding who your readers are, where they come from, and what they want, you can tailor your marketing efforts more effectively and build a stronger, more targeted readership.
The future
As more authors recognise the benefits of selling direct, the tools and platforms to support this trend are expanding. Shopify and Gumroad are increasingly popular among authors looking to sell digital downloads and merchandise.
Meanwhile, email marketing services and social media platforms are helping authors connect with readers, promote their work, and manage sales all in one place.
In 2025, the direct-to-reader model promises to be a key strategy for self-published authors seeking greater control over their careers. With direct sales, authors can not only increase their profits but also foster meaningful relationships with readers in ways that big platforms simply can’t match.
Marji Hill
Author and Coach